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The Feed first look: Umami Burger

Adam Fleischman's superstar L.A. burger chain finally makes its way to Gotham with a Greenwich Village location.

Photograph: Alex Strada

Duck burger at Umami Burger

Photograph: Alex Strada

Ahi tuna burger at Umami Burger

Photograph: Alex Strada

Original burger at Umami Burger

Photograph: Alex Strada

Truffle burger at Umami Burger

Photograph: Alex Strada

Umami Burger

Photograph: Alex Strada

The Closing Bell at Umami Burger

Photograph: Alex Strada

The Registry at Umami Burger

Photograph: Alex Strada

The Royals at Umami Burger

Burger buffs, brace yourselves—Adam Fleischman's LA patty sensation has finally come east with this much-hyped Village outpost, opening July 29th. A champion of umami—that hard-to-place savory "fifth taste" found in everything from parmesan to mushrooms—Fleischman spotlights the funky flavor-bomb in sixteen burgers, including the beer-cheese-and-lardon-topped Manly Burger; a mook-baiting truffle-and-roasted-garlic variety; and an NYC-exclusive five-spice duck burger with peach-apple chutney. The meat comes coarse-ground and medium-rare—no substitutions allowed—on Portuguese-style buns branded with the signature "U" logo. Also on offer are truffle fries; "secret menu" cheesy tots; and ice-cream sandwiches built with Blue Marble ice cream and Good Batch cookies. The bilevel, 128-seat space—decked out with red leather banquettes and a framed portrait of umami-discovering scientist Kikunae Ikeda—features two full bars stocked with eight tap beers (Sixpoint Sweet Action, Allagash White) and 17 location-specific cocktails: the 21-U Club is a tribute to the birthplace of the Bloody Mary, while the Bobcat—a mix of cognac, black-cherry soda and lemonade—is named after NYU's mascot. 432 Sixth Ave between W 9th and 10th Sts (212-677-8626, umamiburger.com)