Time Out says
Posted: Fri Dec 2 2011
Hop on this 34-foot-long refurbished Airstream trailer and cloak yourself in Aether’s durable coats for men and women. Parked on a Soho street corner, the pop-up on wheels is lined with reclaimed white-oak floors and adorned with ham radios, quirky framed vacation pictures and a working fireplace. Customers can sip a gratis tumbler of the Macallan 25 single-malt Scotch while browsing the functional wares, including women’s slim-fit ripstop quilted coats ($295), men’s fleece-lined hoodies ($155) and military field jackets ($475). We especially dig guys’ seam-sealed trenches designed to fit directly over your suit ($825).