Angelina Avallone

One of Broadway's leading makeup designers takes us shopping and shares some of her favorite products.



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  • Make Up For Ever

  • Make Up For Ever

  • M.A.C. Pro Showroom

  • M.A.C. Pro Showroom

  • Avallone at Alcone

  • Alcone

  • Helena Collection

  • Helena Collection

  • Ray Beauty Supply

  • Ray Beauty Supply

Make Up For Ever

Photographs: Virginia Rollison

Make Up For Ever (8 E 12th St between Fifth Ave and University Pl; 212-941-9337,
Arriving at Make Up For Ever’s East Village boutique sporting a head of hot-pink hair, a feather headpiece and glittering purple eyeliner, Angelina Avallone is ready to delve into the store’s spread of products. “It’s like a candy store,” she says. “I want everything.” But she explains that only two or three pieces are needed to create a number of looks and build a makeup “wardrobe.” Avallone picks up a shimmery pink Aqua Eyes pencil ($17) and draws on her hand, then does the same with silver and gold pencils ($17). “Don’t be afraid of color,” she says as she blends the shades into a “perfect for summer, perfect for heat” ombr eye shadow.

M.A.C. Pro Showroom (7 W 22nd St between Fifth and Sixth Aves, second floor; 212-229-4830,
After receiving a reception fit for a celebrity from the staff, Avallone attaches herself to the stand of waterproof PRO Longwear lip colors ($21). “We use them onstage a lot,” she says of the line. “This is just my favorite waterproof red.” Each comes with a glitter or clear gloss that transforms natural-looking color into something dramatic. Because she may have less than half an hour to change an actor’s look between appearances—that’ll be the case at the Tony Awards on Sunday 13—she relies on smudgeproof, camera-ready foundations such as Studio Fix ($25). When it comes to taking things off, Angelina says, “We use M.A.C. wipes a lot in the theater. It’s the perfect makeup wipe. From lipstick to foundation, everything comes off.”

Alcone (322 W 49th St between Eighth and Ninth Aves; 212-757-3734,
Avallone navigates through this small space that caters to professionals, pointing out a “perfect” leather makeup case ($75) and a hot-pink egg-shaped sponge called the beauty blender ($20)—it’s “very fine and works with the contours of the face,” she says. At the counter, Avallone goes for the Koh Gen Do foundations ($60), hailing them as “basically film quality,” as well as the Mehron Slim Pro-Pencil ($5), which she calls “so soft, perfect for a smoky eye.” When it comes to eyelash curlers, she is drawn to Japanese products like Preo’s individual curler ($25) since “the ends are always hard to get.” To finish things off, Avallone says that she loves Collyre Bleu eye drops ($20) to take the red out of tired eyes.

Helena Collection (120 W 31st St between Sixth and Seventh Aves; 212-967-9945,
“Not everybody is born with perfect hair,” Avallone points out. “If you want Hollywood hair, it’s right here.” Clip-on extensions (full set of human hair $450, half $300), bangs ($25--$50), ponytails ($45--$250) and braids ($45--$250) require little effort. In theater, “almost every single person wears a wig, a piece or an extension,” Avallone reveals. Offstage, she says, it’s an underrated accessory.

Ray Beauty Supply (721 Eighth Ave between 45th and 46th Sts; 212-757-0175,
“I have frequent-flier miles here,” Avallone jokes as she makes her way through Ray’s piles of tools and products. She points out obscure items like Albolene ($10)—“an old-fashioned moisturizer, but it’s great for [removing] heavy makeup,” she says—and “wonderful” Nicka glosses ($2) that she thinks “wear very well.” She uses Color Save Products Lip Sealer ($6), swears by Prestige waterproof pencils ($5), and uses Ray’s impressive selection of bobby pins, including hard-to-find white ones ($7).


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