AvaMaria

  • Shopping
  • Boutiques
Critics' pick
1/5
Photograph: Caroline Voagen Nelson

AvaMaria

2/5
Photograph: Grant Asken

AvaMaria

3/5
Photograph: Grant Asken

AvaMaria

4/5
Photograph: Grant Asken

AvaMaria

5/5
Photograph: Caroline Voagen Nelson

AvaMaria

Soho
This well-kept secret stocks previous-season designer goods at a fraction of their original prices, along with inexpensive items from emerging NYC designers. Imagine getting your hands on red-soled Louboutins starting at $380 or a Stella McCartney blouse at 70 percent off, and discovering a showstopping line that none of your gal pals have, such as Marie-Lise Lachapelle's gold-dipped orchid jewelry ($180--$480). Pumps by Jimmy Choo and Brian Atwood run $280 to $420, while clothing labels like Vanessa Bruno and Tsumori Chisato go for $80 to $375. The inventory rotates every two weeks; on a recent visit, we spotted Repetto ballet flats ($180), a studded leather Rafe clutch ($88) and a sweet floral-print La Perla dress ($350). Not to be overlooked are the shop’s unique accessories, including J. Davis Studio’s house rings ($78–$90) and Cyberoptix Tie Lab’s silk-screened neckwear ($48).
Venue name: AvaMaria
Contact:
Address: 107 Crosby St
New York

Cross street: between E Houston and Prince Sts
Opening hours: Mon–Sat noon–7pm, Sun noon–6pm.
Transport: Subway: B, D, F, M to Broadway–Lafayette St; 6 to Bleecker St
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