Avenue Third Ave

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Midtown East
Though this women’s chain has been around for more than a decade, it’s often overshadowed by its Goliath competitor, Lane Bryant. But Avenue’s casual, trendy apparel in sizes 14 to 32 shouldn’t be overlooked, if only for the impressive selection of LBDs (short-sleeved, ruffled, empire waist; $30–$65). You’ll have to use an editing eye, but once you weed through the Ed Hardy–inspired tees ($25–$30) and some less-than-appealing prints, you’ll uncover affordable gems, like a gray striped top with three-quarter ruched sleeves ($30) and a solid tunic with shoulder cutouts ($13). There’s also denim galore, and though a pair of jeans will run you just $26 to $53, we’re partial to the dresses made out of the material, like a button-tab pleated shift ($55) and a chambray frock with an adorable bow detail ($53). Avenue aims to be a one-stop shopping spot and succeeds, stocking slimming swimsuits ($40–$69) that come with a built-in tummy-control panel, footless and textured tights ($10), one-size-fits-all stretch rings ($10) and wide-width shoes up to size 12. There’s even a section for shape wear ($27–$37) and underwire bras ($23–$32), up to 46DD in the store and 48DDD online.
Venue name: Avenue Third Ave
Address: 711 Third Ave
Cross street: between 44th and 45th Sts
Opening hours: Mon-Fri 9am-8pm; Sat 10am-6pm; Sun 12am-5pm
Transport: Subway: 42nd St S, 4, 5, 6, 7 to 42nd St–Grand Central
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