Best gift shops: Chelsea

A former marketing consultant to TOMS Shoes, Rachel Shechtman taps her shopping savvy as the purveyor behind this spacious boutique. The store houses a rotating collection of unique wares from a balance of local companies and well-known brands. Designed to mirror the editorial style of a magazine, Story will have Shechtman collaborating with guest curators and architects every four to six weeks to reinvent the merchandise and decor with a fresh theme (February’s is, aptly, love). Bestow your Valentine with this month’s picks, including JAMBOX wireless speakers ($179), Vosges gourmet chocolates ($4) and Simon Alcantara gold hoop earrings ($460). Shechtman also plans to host a series of free and paid lectures, film screenings, concerts and special events each month, turning Story into a cultural center for neighborhood locals.

This concept shop is filled with pricey unusual objects and limited-edition art. Located on the ground floor of the HL23 building on the High Line, each collection lasts a couple of years. Dutch designers Studio Job curate Collection 1, which includes a mix of pieces made exclusively for Chamber. New items will enter the shop over the course of the run, including fragrances by Julian Bedel of Argentine perfumery Fueguia 1833 ($350) and Dystopian Brutalist shirts by Martijn van Strien ($185). Want more info on the products? Check out the collectible hardcover book ($100), which tells the history behind each piece.

Perfect your present with the most lovely gift wrapping-paper and ribbons, found at this craft store.

Venture past the chocolates and you'll find a collection of books, toys and novelty items like stuffed animals.

Stationary. A lot of it. In the custom printing section, on-site graphic designers can honor your wishes for letterhead adorned with colored inks, pearlized paper and your fave images. There’s also a letterpress printing service offering exclusive designs for your change-of-address announcements. Of course, you can also pick up personalized basket-weave notebooks ($10–$13), frames ($5–$68) and paperweights ($32) to beautify your desk. Various other locations.