Best indie shops: Soho

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  • A Bathing Ape

  • A Bathing Ape

  • A Bathing Ape

  • A Bathing Ape

  • Aloha Rag

  • Atelier New York

  • Atelier New York

  • B.J. Magazines

  • Blue in Green

  • Blue in Green

  • Boundless NY

  • Boundless NY

  • Boundless NY

  • Coco de Mer

  • Coco de Mer

  • Coco de Mer

  • David Stypmann Co.

  • David Stypmann Co.

  • David Stypmann Co.

  • Dunderdon

  • Dunderdon

  • Dunderdon

  • Flight Club

  • Flight Club

A Bathing Ape

A Bathing Ape
A rotating display of colorful patent-leather, nylon and canvas sneakers beckons shoppers into the futuristic BAPE store, where you wouldn't be surprised to catch Kanye West or Kid Cudi (a former employee) hunting for exclusive gear from the world's most sought-after streetwear brand. Scoop up the candy-colored kicks and limited-edition camo-print hoodies, tees and accessories that are so often knocked off on nearby Canal Street, but don't bypass the more subtle garments on the racks, like finely crafted button-ups and sweaters that will never stretch out. The prices aren't for the faint of heart, but the quality and cachet are unimpeachable. 91 Greene St between Prince and Spring Sts (212-925-0222, us.bape.com)

Aloha Rag
The glossy, white New York outpost of this Honolulu-born store showcases rocker-worthy garb for men and women. Opened by Tatsugo Yoda in 2007, the boutique shills a mix of luxe labels (Balmain, Maison Martin Margiela, Alexander Wang) and hard-to-find indies (Hysteric Glamour, Henrik Vibskov, Charles Anastase) from the U.S. and abroad. Shoes and accessories by Golden Goose and Number (N)ine X Converse, avant-garde eyewear by Linda Farrow and colorful baubles by Luis Morais also draw big spenders from far and wide. TONY deal: Mention TONY to receive 10 percent off in-store purchases on everything except gold jewelry through April 30. 505 Greenwich St between Spring and Watts Sts (212-925-0882, aloharag.com)

Atelier New York
Fashion aficionados visit Atelier for high-end, monochromatic menswear from Yohji Yamamoto, Ann Demeulemeester, Comme des Garons, and such exclusive-to-Atelier designers as m.a+ and Label Under Construction. Brands are offered only if they have a "point of view" that the store connects with, and owner Karlo Steelis is happy to explain the significance of each garment's cut or fabric. Visitors are guaranteed to leave with a new outlook on fashion and possibly a whole lot of credit-card debt—especially if you're drawn to Carol Christian Poell's $8,800 kangaroo leather coat. 304 Hudson St between Spring and Vandam Sts (212-941-8435, ateliernewyork.com)

B.J. Magazines
Despite neighborhood newsstands (and magazines) dropping like flies, B.J. continues to build its fortress of glossies. The shop currently sells more than 7,000 titles sourced from all over the world, including domestic staples (Time, Vogue, TONY), international prints (L'Official, Lula, Purple, Tank) and trade pubs. Other offerings are on par with an airport grab-and-go shop: travel-sized toiletries, phone cards, Papyrus wrapping paper, candy and beverages, and pay-per-minute Internet kiosks. TONY deal: Mention TONY to receive 15 percent off everything through April 29. 200 Varick St between W Houston and King Sts (212-367-9705)

Blue in Green
Japanese denim is the draw here, and those willing to pay the price can choose from one of the best selections in the city. Many of the brands (Demine, Studio D'Artisan, Warehouse) aren't stocked anywhere else in the U.S., and most of the North American products (including shirts, belts and outerwear) are handcrafted pieces or rare collaborations with Japanese companies. Women have limited options, but the bar for quality is sky-high throughout the boutique. TONY deal: Mention TONY to receive 10 percent off all tops and accessories through Wednesday 21. 8 Greene St between Canal and Grand Sts (212-680-0555, blueingreensoho.com)

Boundless NY
If the cement floors and ramp at the entrance didn't give it away, Boundless NY (n Rival NYC) serves as half shopping destination and half hangout for local skate punks. Boundless prides itself on being one of the few retailers that sells decks at cost—$45 for Five Boro, Zoo York and Shut models. Opened by Nick Langella, the shop also sources hard-to-find tees (starting at $22), hats (around $25) and skate accessories ($3 and up) from 4 Star, King Stampede, Girls, Mighty Healthy and Skate Mental. TONY deal: Mention TONY to receive 20 percent off everything in the shop through May 6. 225 Hudson St at Canal St (212-206-1615, boundlessny.com)

Coco de Mer
The Marquis de Sade meets Nolita chic at this high-minded sex boutique. Instead of offering blue movies encased in shrink-wrap, the friendly staff point customers of all comfort levels toward erotic housewares (including vintage plates hand-painted with the words COCK LOVER), top-quality lubes and designer sex toys (Jimmyjane vibrators, Njoy butt plugs), and bondage paddles modeled after the spatula used to beat souffl at cofounder Justine Roddick's favorite Parisian bakery. Instructional books and salon-style classes cater to those looking to experiment. 236 Elizabeth St between E Houston and Prince Sts (212-966-9069, cocodemerusa.com)

David Stypmann Co.
Holding the fort for 24 years, this overflowing antiques shop specializes in 20th-century American and European home accessories. Knowledgeable owner David Stypmann hand-selects the goods—all of which have a story—primarily from Baltimore, France, England and various flea markets. The curiosities here lead editors, stylists and celebrities to check in frequently for new arrivals, such as porcelain rubber-glove molds ($200), 20th-century English mirrors ($500--$1,000) and even Stypmann's own handmade lamps ($1,000--$2,800), which he builds using parts discovered in an old Albany mansion. Mention TONY to receive 15 percent off everything in the shop through May 6. 190 Sixth Ave between Prince and Spring Sts (212-226-5717, davidstypmann.com)

Dunderdon
Light, airy and refreshingly unpretentious, the Dunderdon shop is the sole U.S. retail location of the Gothenburg-based Swedish work-wear brand founded by carpenter-cum-model Per-Ivan Hagberg. The simple collection (including a small women's line) echoes the utilitarian spirit of American brand Carhartt—functional, well-made classics (pants, button-ups, zippered jackets) that are versatile enough to wear out to dinner or on a hike. TONY deal: Mention TONY on Saturday 17 to receive 10 percent off the spring collection. 25 Howard St between Broadway and Lafayette St (212-226-4040, dunderdon.com)

Flight Club
If that mid-'90s North Face jacket or retro Raiders fitted cap is eluding you on eBay, try your luck at this streetwear-centric consignment shop, a spin-off of the sneaker-fiend boutique of the same name. The assortment of gear, kicks and accessories consistently includes fetishized classics like throwback Jordans, vintage Polo sweaters and rare G-Shock watches. TONY deal: Mention TONY to receive 10 percent off any item over $100 through Wednesday 21. 267 Lafayette St at Prince St (flightclub.com)

 

 

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