Best new indie shops: Best for denim
Fashionable folks worship at these shrines to jeans.
Mon Apr 11 2011
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New Yorkers' favorite indie shops
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25 best new indie shops
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Comfiest boyfriend chair
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Best hybrid shop
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Best custom clothing
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Best for home goods
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Best for niche athletics
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Best for makeup
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Best for bath and body products
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Best collective
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Best cold-weather outfitters
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Places to make crafts
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Best for locally produced goods
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Best use of a small space
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Dazzling displays
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Best eclectic assortment
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Best for discount designer clothes
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Best affordable vintage
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Cheap and chic
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Best for denim
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Best local jewelrymakers
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Best fashion-forward boutiques
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Best ode to Americana
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Best for channeling California style
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Best streetwear
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Best preppy attire
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Best for his-and-hers shopping
Best new indie shops 2011
Winner: Loren
Everyone needs a go-to pair of jeans, and this denim-only boutique/design studio—opened by former Levi's and Ralph Lauren designer Loren Cronk—carries styles for every taste and budget. Snag a pair from one of the inexpensive in-house brands, such as Soldier & Brave women's skinny, high-waisted pants ($129), men's slim-fits made from selvage denim ($129) and Lips women's Francoise high-rise, straight-leg jeans ($129); or get pants custom-made ($400 and up). Accessories like bow and skinny ties by J. Cravata ($59) also highlight the durable fabric. And if your favorite set starts to look a little ragged, head here for expert repairs, from hemming ($15) to hole-fixing ($25 and up). 80 Nassau Ave between Lorimer and Manhattan Aves, Greenpoint, Brooklyn (347-529-5771, lorencronk.com)
Runner-up: Cult of Individuality
No brand has the casual, distressed-denim look down pat like this California company. Its new outpost in Limelight Marketplace spotlights the Cult of Individuality's original men's line, plus its more recently launched apparel for women. We're big fans of the Hagen relaxed-fit jeans in a stiff Japanese version of the material ($165) and dark-wash Brando jackets ($145) for guys. Ladies' duds range from snug Dahlia cutoffs ($78) to skinny Flirt jeggings ($88). 47 W 20th St at Sixth Ave (212-226-7585, cultofindividuality.com)







