Best new indie shops: Best for denim

Fashionable folks worship at these shrines to jeans.

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  • Photograph: Danielle Parhizkaran

    Loren

    Loren

  • Photograph: Danielle Parhizkaran

    Jeans and denim bow ties at Loren

    Jeans and denim bow ties at Loren

  • Photograph: Danielle Parhizkaran

    Denim belts, $49--$99, at Loren

    Denim belts, $49--$99, at Loren

  • Cult of Individuality

    Cult of Individuality

  • Photograph: Joshua Argyle

    Cult of Individuality Dahlia cut-offs, $78, at Cult of Individuality

    Cult of Individuality Dahlia cut-offs, $78, at Cult of Individuality

  • Photograph: Joshua Argyle

    Cult of Individuality Dean denim shirt, $98, at Cult of Individuality

    Cult of Individuality Dean denim shirt, $98, at Cult of Individuality

  • Photograph: Joshua Argyle

    Cult of Individuality Flirt skinny jeggings, $88, at Cult of Individuality

    Cult of Individuality Flirt skinny jeggings, $88, at Cult of Individuality

Photograph: Danielle Parhizkaran

Loren

Loren

Winner: Loren
Everyone needs a go-to pair of jeans, and this denim-only boutique/design studio—opened by former Levi's and Ralph Lauren designer Loren Cronk—carries styles for every taste and budget. Snag a pair from one of the inexpensive in-house brands, such as Soldier & Brave women's skinny, high-waisted pants ($129), men's slim-fits made from selvage denim ($129) and Lips women's Francoise high-rise, straight-leg jeans ($129); or get pants custom-made ($400 and up). Accessories like bow and skinny ties by J. Cravata ($59) also highlight the durable fabric. And if your favorite set starts to look a little ragged, head here for expert repairs, from hemming ($15) to hole-fixing ($25 and up). 80 Nassau Ave between Lorimer and Manhattan Aves, Greenpoint, Brooklyn (347-529-5771, lorencronk.com)

Runner-up: Cult of Individuality
No brand has the casual, distressed-denim look down pat like this California company. Its new outpost in Limelight Marketplace spotlights the Cult of Individuality's original men's line, plus its more recently launched apparel for women. We're big fans of the Hagen relaxed-fit jeans in a stiff Japanese version of the material ($165) and dark-wash Brando jackets ($145) for guys. Ladies' duds range from snug Dahlia cutoffs ($78) to skinny Flirt jeggings ($88). 47 W 20th St at Sixth Ave (212-226-7585, cultofindividuality.com)

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