Best new indie shops: Best for makeup
Snag the tools you need to put your best face forward.
Mon Apr 11 2011
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New Yorkers' favorite indie shops
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25 best new indie shops
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Comfiest boyfriend chair
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Best hybrid shop
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Best custom clothing
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Best for home goods
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Best for niche athletics
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Best for makeup
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Best for bath and body products
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Best collective
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Best cold-weather outfitters
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Places to make crafts
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Best for locally produced goods
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Best use of a small space
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Dazzling displays
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Best eclectic assortment
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Best for discount designer clothes
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Best affordable vintage
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Cheap and chic
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Best for denim
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Best local jewelrymakers
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Best fashion-forward boutiques
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Best ode to Americana
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Best for channeling California style
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Best streetwear
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Best preppy attire
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Best for his-and-hers shopping
Best new indie shops 2011
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Shen Beauty
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Mrs. White's shaving serum, $36, at Shen Beauty
Mrs. White's shaving serum, $36, at Shen Beauty
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RMS Beauty sheer coconut-oil concealer, $36, at Shen Beauty
RMS Beauty sheer coconut-oil concealer, $36, at Shen Beauty
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Photograph: Ilenia Martini
Lipstick Box
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Photograph: Ilenia Martini
Two Faced beauty products at Lipstick Box
Two Faced beauty products at Lipstick Box
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Photograph: Ilenia Martini
Clean Shower Fresh cologne, $74, at Lipstick Box
Clean Shower Fresh cologne, $74, at Lipstick Box
Winner: Shen Beauty
Bright studio lighting and romantic gilded mirrors help to set the clean, spalike vibe at this skincare wonderland. Co-owner Jessica Richards says she has trouble keeping Amanda Lacey cleanser ($92), a thick pomade that seals the skin against city grime, on the shelves. Other standouts include Mrs. White's cold cream ($38), an update of the classic makeup remover with apple cider vinegar, and RMS Beauty's sheer coconut-oil concealer ($36). Guys will love the retro shaving serum, also by Mrs. White's ($36), and minty two-in-one shampoo and conditioner by Ebba ($17). 15 percent off all purchases through May 1. 315 Court St between Sackett and DeGraw Sts, Cobble Hill, Brooklyn (718-576-2679, shen-beauty.com)
Runner-up: The Lipstick Box
The goods at this girly boutique, which is outfitted with glass cases and pink spotlights, are packaged and presented to charm makeup obsessives. To take advantage of the shop's namesake items, first prepare your smackers with Sara Happ lip exfoliator in almond, crme brle and peppermint ($24) and follow with the brand's lip conditioner ($24). Then choose from the countless bright, matte, neutral or shimmery lipstick shades from either Too Faced ($20) or the Balm ($17). Guys can take care of their skin with Mario Badescu aftershave moisturizer ($15) and maintain a right-out-of-the-shower smell with Shower Fresh cologne by Clean ($74). 1738 86th St between Bay 16 and 17th Sts, Bensonhurst, Brooklyn (347-497-7211, thelipstickbox.com)
