Best new indie shops: Best ode to Americana

This pair of folky shops channels vintage USA.

By Time Out editors Mon Apr 11 2011

Best new indie shops 2011

  • Modern Anthology

    Modern Anthology

  • Photograph: Kristina Williamson

    Modern Anthology

    Modern Anthology

  • Photograph: Sam Horine

    Palmer Trading Company

    Palmer Trading Company

  • Photograph: Sam Horine

    Men's boots at Palmer Trading Company

    Men's boots at Palmer Trading Company

  • Photograph: Sam Horine

    Men's shirts and accessories at Palmer Trading Company

    Men's shirts and accessories at Palmer Trading Company

Modern Anthology

Modern Anthology

Winner: Modern Anthology
Owners Becka Citron and John Marsala aimed to create a one-stop lifestyle shop where Americana-obsessed dudes could hunt for items that toe the line between vintage and contemporary: Check out Mateo plaid duvets ($445) for the bedroom, vintage sweaters by Brooklyn Dry Goods ($40--$60) for rugged weekend wear, Aesop shaving serum for daily upkeep ($55) and vintage toy trucks that have been converted into lamps ($350) for living-room pizazz. 68 Jay St between Front and Water Sts, Dumbo, Brooklyn (718-552-3020, modernanthology.com). Mention TONY at checkout to receive 15 percent off new items through May 14.

Runner-up: Palmer Trading Company
If you've wondered what a chic yet rustic Maine cabin looks like, take a peek inside this guycentric store: The focus here is on American-made men's goods, including Klaxon Howl military-inspired denim shirts ($220) from Canada and Vermont brand Cabot & Sons wool socks ($25). The house line of accessories costs a good deal more than the pieces you'd actually wear while tramping in the woods, but the braided leather belts ($125) and bow ties fashioned out of old railroad workers' uniforms ($55) will carry you through many seasons of trends. 137 Sullivan St between W Houston and Prince Sts (646-360-4557, palmertrading.com)

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