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Boyd’s

Midtown East

Boyd’s is a NYC–based megastore stocked with endless aisles of goodies guaranteed to delight any beauty junkie. Highlights: Innoxa Blue Eye Drops ($20), which instantly brighten eyes; a Helen of Troy Thermal Hot Air Brush ($33) for quicker styling; and the Nutra Luxe Pen ($14), which erases wrinkles without the use of parabens, preservatives and other gunk you don’t want on your face. It also carries imported and old-school toothpastes like Euthymol ($10), which make great hostess gifts thanks to their funny names and lovely vintage-inspired labels.

Venue name: Boyd’s
Contact:
Address: 385 Fifth Ave
room 808
New York

Cross street: at 36th St
Opening hours: Mon–Fri 9am–6pm
Transport: Subway: B, D, F, M, N, Q, R to 34th St–Herald Sq; 6 to 33rd St
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