Since launching in 1998, this sportswear brand has become ubiquitous in New York, with 12 stores throughout Manhattan and Brooklyn. Its latest location is just five blocks from the original Greenpoint warehouse. The company is rooted in political and social activism—its first T-shirt fought against the construction of the Greenpoint power plant—and this shop is no exception. Nearly everything inside, including the vintage turntable register, the fixtures made from shipping pallets and the ceiling, preserved from the building’s original construction, is recycled—even the electricity is generated from wind power. The entire collection of menswear ($20–$150), womenswear ($20–$150) and accessories ($40–$140) is housed here, including men’s graphic tees ($36) and cotton twill shorts ($68). Ladies will find striped T-shirt dresses ($52), tortoiseshell sunnies ($68) and tote bags ($124) made from recycled coffee-bean bags. Brand enthusiasts can also walk through the shop’s museum, featuring pieces from the archives such as an original messenger bag and graphic tee.
|Venue name:||Brooklyn Industries||Contact:|
658 Manhattan Ave
|Cross street:||between Nassau and Norman Aves|
|Opening hours:||Mon–Sat 11am–8pm, Sun 11am–7pm|
|Transport:||Subway: G to Nassau Ave|