Frustrated with boring mass-market collections and pricey kid couture, owner Allison MacCullough O'Neill launched this clothing store catering to parents in search of sweet things for their newborns and toddlers. The Soho boutique also manages an online gift registry and concierge service. Enter details about the child in question (gender, birth date) on the store's website, and within one business day, you'll receive a list of suggestions from O'Neill.
128 Thompson St
|Cross street:||between Prince and W Houston Sts|
|Opening hours:||Mon–Sat 11am–7pm, Sun noon–6pm|
|Transport:||Subway: C, E to Spring St; N, R to Prince St|