Owner Dawn Felder and her daughter Toni Diggs love to give advice—of the beauty variety, that is. The old-fashioned style of consultancy lives on here, so if you’re having a bad hair day, ask the experts for product suggestions to tone down frizz or provide volume to your locks. Diggs said they decided to open the store in 2009 because “we both go through products like water.” While the shop carries well-known brands like Garnier Fructis and Tresemmé at normal drugstore prices, it specializes in hair care for women of color, such as coil-forming Miss Jessie’s Original Curly Pudding ($22) and Jane Carter Moisture Nourishing Shampoo ($8), designed specifically for hair fried from years of treatments. You can also stock up on basic beauty accessories like hair claws ($1–$4), scrunchies ($2) and tweezers ($2).
Choles Beauty Supply
|Venue name:||Choles Beauty Supply||Contact:|
417 Marcus Garvey Blvd
|Cross street:||between Halsey and Macon Sts|
|Opening hours:||Mon–Thu 10:30am–7pm; Fri, Sat 10:30am–7:30pm; Sun 11am–5pm|
|Transport:||Subway: C to Kingston–Throop Aves|