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Time Out says
Fri Jan 27 2012
Israeli designer Yigal Azrouel launched his playfully edgy women’s clothing label Cut25 in 2010, building on the success of his well-established eponymous line. Now the younger, more affordable brand has its first brick-and-mortar home in a 1,400-square-foot Soho space. Azrouel worked with a longtime collaborator, artist Dror Benshetrit, to develop the store’s design, which features an angular, geometric installation that plays off of the collection’s varied textures and body-conscious silhouettes. Effortless basics such as slim sweaterdresses with leather details ($395), geometric-print knit miniskirts ($345) and draped tanks in saturated colors ($295) are bold enough to be worn alone, but can also be styled up with one of Cut25’s sleek blazers ($395–$495). Finish off your look with items from Stila Cosmetics that are exclusive to the store, including smoky eye-shadow palettes ($42), eyeliner sets ($40) and shiny lip glazes ($32). Also on offer are artistically inclined books, such as signed copies of artist Romeo Alaeff’s I’ll Be Dead by the Time You Read This: The Existential Life of Animals ($10), and iPhone covers ($35), whose proceeds benefit Project Paz (projectpaz.org), a nonprofit that aims to develop nonviolent communities in Ciudad Juárez, Mexico.
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