Design by Flora

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Upper East Side
Russian native and wig expert Flora Shepelsky has opened her first NYC shop, where she sells European-made virgin human-hair pieces ($1,850–$10,000, includes washing and styling) to fashionistas looking to temporarily change their locks, women enduring chemotherapy or suffering from alopecia, and men who would rather keep their women’s-wig-wearing private (there are two discreet vanity stations). Other available items include glue-on extensions ($500)—though you’ll have to apply them yourself—and hair-wrapped scrunchies ($250) for creating mock updos. Clients are free to browse the selection displayed on the walls and mannequins, but are encouraged to schedule a free consultation one week in advance.
Venue name: Design by Flora
Contact:
Address: 243 E 78th St
New York

Cross street: between Second and Third Aves
Opening hours: Tue–Thu 11am–6pm; Fri, Sun 11am–4pm
Transport: Subway: 6 to 77th St
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