Designer spotlight: Natural cosmetic lines

Get dolled up using organic and vegan formulas created by five local makeup artists.

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  • Photograph: Krista Schlueter

    KoKoGloss in (from left) Twinkle, Petal and Juicy; $11 each (usually $12 each),...

    KoKoGloss in (from left) Twinkle, Petal and Juicy; $11 each (usually $12 each), at kooklamakeup.etsy.com

  • Photograph: Krista Schlueter

    Natural Mineral mascara in Noir, $16 (usually $18), at kooklamakeup.etsy.com

  • Photograph: Krista Schlueter

    Tinted Mineral Creme foundation in T3 and T4, $22 each (usually $24), at...

    Tinted Mineral Creme foundation in T3 and T4, $22 each (usually $24), at kooklamakeup.etsy.com

  • Photograph: Caroline Voagen Nelson

    Designer Megan Michitsch

    Designer Megan Michitsch

Photograph: Krista Schlueter

KoKoGloss in (from left) Twinkle, Petal and Juicy; $11 each (usually $12 each),...

KoKoGloss in (from left) Twinkle, Petal and Juicy; $11 each (usually $12 each), at kooklamakeup.etsy.com

Megan Michitsch of Kookla (kooklamakeup.com)

Who she is: Upper East Sider Megan Michitsch worked as a hair colorist for four years before she switched gears to become a makeup artist in 2007. She realized she'd rather paint faces than hair after doing the makeup for runway models. Two books she read—Not Just a Pretty Face: The Ugly Side of the Beauty Industry by Stacy Malkan and Paula Begoun's Don't Go to the Cosmetics Counter Without Me—that both spotlighted how toxic makeup chemicals can be. It was only when she checked the products in her cosmetics bag's ratings on EWG's Skin Deep Cosmetics Database (ewg.org/skindeep) that she became aware that she wasn't using safe loot. Unsatisfied with other natural lines on the market, she launched her own in January 2011.

About the line: Though the up-and-coming collection is sparse, the few options that exist are good ones. Shiny, sheer organic chocolate-mint and Tahitian-vanilla lipglosses ($12) are packed with jojoba gels and vitamin E and tinted with antioxidant-rich berry-derived pigments. Moisturizing mineral cream foundation ($24), kohl-pressed eyeliner ($18) and vegan black mascara with provitamin B5 ($16) round out the nicely priced line. But what makes this new indie label stand out are its seeded-paper packaging, which can be planted to grow wildflowers; and the fact that 10 percent of proceeds are donated to various charities, like Direct Relief International (directrelief.org) and Greenpeace (greenpeace.org).

Buy it here: Mention TONY in the "note to seller box" during checkout when shopping online at kooklamakeup.etsy.com to receive 10 percent off all purchases through July 31.

David Klasfeld of Obsessive Compulsive Cosmetics | Aaron Bond of Aaron Bond Makeup | Christopher Drummond of Christopher Drummond Beauty | Rose-Marie Swift of RMS Beauty | Megan Michitsch of Kookla

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