Designer spotlight: Swimwear

Make a splash in the stylish swimwear from these four local labels.

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  • City swim trunks, $78, at the Starting Line

    City swim trunks, $78, at the Starting Line

  • Coney swim trunks, $78, at the Starting Line

    Coney swim trunks, $78, at the Starting Line

  • Crowd swim trunks, $78, at Tagg

    Crowd swim trunks, $78, at Tagg

  • Graffiti swim trunks, $78, at the Starting Line

    Graffiti swim trunks, $78, at the Starting Line

  • Speck swim trunks, $68 (normally $75), at pasteusa.com

  • Wave swim trunks, $78, at Tagg

    Wave swim trunks, $78, at Tagg

  • Tribal swim trunks, $78, at Tagg

    Tribal swim trunks, $78, at Tagg

  • Photograph: Alex Strada

    Designer Jason Laurits

    Designer Jason Laurits

City swim trunks, $78, at the Starting Line

City swim trunks, $78, at the Starting Line

Jason Laurits of Paste (pasteusa.com)

Who he is: Laurits gave nearly all of the creative arts a test drive before ultimately landing in the world of fashion: The Delaware native went to film school, dropped out to pursue his rock-star dreams in Los Angeles and then finished his degree in writing at the New School. His first fashion foray came about unexpectedly when he taught himself how to silk-screen tees and posters to advertise his electronica-rock band. Four years ago, Laurits turned his silk-screening and graphic-arts talents into a T-shirt line, Paste. In April, he expanded his repertoire, debuting a men's swimwear collection. "I really liked the whole idea of being a swim line out of Brooklyn," says Laurits, who works out of his Dumbo studio. "I thought it was kind of untraditional."

About the line: Bored of conventional tropical patterns, Laurits's affordable trunks ($75--$85) pay homage to New York City, boasting images of Coney Island and crowds in Times Square. "I wanted to do a line that represents the city," he says. "I'm inspired by the surfers that are taking the subway in the morning to Far Rockaway." Laurits makes his own patterns, creating images through digital collages. He uses a process called sublimating, which puts colors and images directly into the fabric instead of laying them on top of it, making the material more durable for sports and water activities.

Buy it here: Tagg (720 Ninth Ave at 49th St, 212-246-8244) and the Starting Line (180 Eighth Ave between 19th and 20th Sts, 212-691-4729). Or use code "TONY" for 10 percent off all purchases on pasteusa.com through June 16.

 

Thomasine Dolan of Thom Dolan | Jason Laurits of Paste | Emilie Bon of Lilibon | Carl Cunow of Onia

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