Designer spotlight: Threadware

Spring cleaning will be easy if you know you're making room for the wares of these new local talents.

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    Rorschach combo dress, $347 (normally $385), at Anik Boutique

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    Inlaid ruffle dress in poppy, $338 (normally $375), at Anik Boutique

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    Pleat-neck top in cerulean, $218 (normally $242), at Anik Boutique

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    Ruffle-neck dress in shiraz, $239 (normally $265), at Anik Boutique

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    Rorschach cross-back dress, $297 (normally $330), at Anik Boutique

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    Double-collar dress, $329 (normally $365), at Anik Boutique

  • threadware7

    Pleat-neck top in poppy, $218 (normally $242), at Anik Boutique

  • threadware8

    Inlaid ruffle dress in cerulean, $338 (normally $375), at Anik Boutique

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    Designer Rachel Gelender

threadware1

Rorschach combo dress, $347 (normally $385), at Anik Boutique

Rachel Gelender of Threadware (threadwareclothing.com)

Who she is: Gelender has always had a flair for the creative: "Teachers used to catch me doodling dresses in the margins of my homework," she admits. The FIT grad began fantasizing about creating her own fashion line over weekly post-yoga brunches with her sister, Amy. "Over time, it became less of a daydream and more of a reality," says the former Jodi Arnold assistant designer, who launched Threadware in January 2010. The Dallas native teamed up with her sister, who oversees marketing and public relations efforts for the brand, to create flirtatious, figure-flattering women's clothing. "We know each other so well that sometimes I feel like Amy can read my mind," asserts Gelender. "We make a pretty good pair."

About the line: "I have a tendency to design things I would wear—anything that I can pair with motorcycle boots and still feel girly," admits Gelender, who works out of her East Village apartment. Her debut spring collection features feminine-meets-edgy silk dresses ($265--$385) and tops ($240--$250) that boast playful, vibrant floral prints distorted to only vaguely resemble shapes. Though Gelender sources fabrics from international vendors in Japan, China and Italy, all of the production for her line takes place locally in the Garment District.

Where to buy: Anik Boutique (1355 Third Ave between 77th and 78th Sts; 212-861-9840, anikny.com). Mention TONY to receive 10 percent off all Threadware items through March 23.

Highland | Threadware

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