Dover Street Market vs. Space Ninety 8 store showdown

Space Ninety 8, a new indie-minded multi-level concept shop, debuts this week. How does it compare with Dover Street Market, the other recently opened shopping mecca?

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Illustrations: Sal Librizzi

This week Urban Outfitters opens its new market, Space Ninety 8, in Williamsburg. The new store made us think about Dover Street Market, another high-concept market that recently opened in New York, so we decided to see how they stack up against each other. Whether you're shopping for the latest spring trends, designer goods or just want to hang out with a snack and drink, these new stores have you covered.


Dover Street Market


Space Ninety 8

The market is named after the store’s original location on Dover Street in London.
Name significance

Urban Outfitters opened Space 15 Twenty in Los Angeles a couple of years ago, so the Brooklyn outpost is a Space brand extension.

Murray Hill isn’t exactly a fashion destination, so Dover Street gets points for being a high-fashion pioneer in the ’hood.
Neighborhood

Urban Outfitters had been looking to open a space in über-trendy Williamsburg for a while, and when the company found this warehouse, it decided to open as a bigger concept.

Seven small floors. The space often feels like a contemporary-art gallery set in a tree house.
Size
Five floors, including a rooftop lounge

Rei Kawakubo of Comme des Garçons carefully curated the space, which features new names (on the fourth floor) mixed in with established brands like Prada, Saint Laurent and Nike.
Designers/
Merchandise

Expect the kind of products you’d find at any Urban Outfitters (moderately priced men’s and women’s clothing, jewelry, home-decor goods), but there’s also an extensive record-and-vinyl shop and a first-floor Market Space featuring locally made items.

Dover Street often features many exclusives in the store, including the Mastermind x Black Comme des Garçons x DSMNY special tee ($225).
Exclusives

The Market Space features many handcrafted, one-of-a-kind-pieces —many which are created in New York. Examples include everything from zines to custom handmade bikes ($1,700).

Giambattista Valli just launched a pop-up last week that features a made-to-order demi couture dress, exclusive couture slingback heels and Positano candles.
Pop-ups

The market’s gallery space is a designated area for pop-ups. First up is Adidas Originals Blue.

The space is filled with cool art and displays, but a standout is the 60-foot sleeve of yarn by street knitter Magda Sayeg that covers one of the shop’s columns.
Artwork

Brooklyn-based artist Jason Woodside created pieces for the Adidas pop-up. Other original installation and fixtures are featured throughout the store.

On the first floor, you’ll find Rose Bakery, the Parisian patisserie that sells tea, thin-crust pizzette, scones and other organic baked goods.
Food/drink

The Gorbals, the restaurant and bar by chef Ilan Hall (Top Chef, Knife Fight), occupies part of the third floor and the rooftop.


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