The 82-year-old Swedish shirtmaker’s sumptuous men’s tops were
formerly available in America only at high-end specialty stores. Now
that Eton has opened a stateside flagship in Midtown East, corporate
drones can practically fill out their work wardrobes on their lunch
breaks. Expect wall-to-wall luxury shirts made of Egyptian and pima
cotton that’s woven in Italian and French mills. The high torsion
spinning and weaving process means the fabric is wrinkle-resistant and
built to last—as it should be, considering the shirts go for $225 to
$285 a pop. Spring for a plaid longsleeved buttondown ($245), or opt
for a more formal herringbone style with French cuffs ($250). Dudes
looking to make a slightly smaller investment can purchase silk ties
covered in paisley, polka dots or stripes ($125), and boxer shorts
made from the same indulgent cotton as the shirts ($45).