Eton

Boutiques

Midtown East

Not yet rated

Fri Dec 3 2010

The 82-year-old Swedish shirtmaker’s sumptuous men’s tops were

formerly available in America only at high-end specialty stores. Now

that Eton has opened a stateside flagship in Midtown East, corporate

drones can practically fill out their work wardrobes on their lunch

breaks. Expect wall-to-wall luxury shirts made of Egyptian and pima

cotton that’s woven in Italian and French mills. The high torsion

spinning and weaving process means the fabric is wrinkle-resistant and

built to last—as it should be, considering the shirts go for $225 to

$285 a pop. Spring for a plaid longsleeved buttondown ($245), or opt

for a more formal herringbone style with French cuffs ($250). Dudes

looking to make a slightly smaller investment can purchase silk ties

covered in paisley, polka dots or stripes ($125), and boxer shorts

made from the same indulgent cotton as the shirts ($45).

Comments

MAP

Cross Street:
between 58th and 59th Sts
Venue phone:
212-758-3866
Venue website:
etonshirts.com
Opening hours:
Mon–Sat 10am–7pm
Transport:
Subway: 4, 5, 6 to 59th St (Lexington Ave); N, Q, R to Fifth Ave–59th St
Map
1. Eton
  - 625 Madison Ave
    Midtown East
    New York
  - 212-758-3866
  - etonshirts.com
  - 40.763256,-73.971470