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Midtown East

The 82-year-old Swedish shirtmaker’s sumptuous men’s tops were

formerly available in America only at high-end specialty stores. Now

that Eton has opened a stateside flagship in Midtown East, corporate

drones can practically fill out their work wardrobes on their lunch

breaks. Expect wall-to-wall luxury shirts made of Egyptian and pima

cotton that’s woven in Italian and French mills. The high torsion

spinning and weaving process means the fabric is wrinkle-resistant and

built to last—as it should be, considering the shirts go for $225 to

$285 a pop. Spring for a plaid longsleeved buttondown ($245), or opt

for a more formal herringbone style with French cuffs ($250). Dudes

looking to make a slightly smaller investment can purchase silk ties

covered in paisley, polka dots or stripes ($125), and boxer shorts

made from the same indulgent cotton as the shirts ($45).

Venue name: Eton
Address: 625 Madison Ave
New York

Cross street: between 58th and 59th Sts
Opening hours: Mon–Sat 10am–7pm
Transport: Subway: 4, 5, 6 to 59th St (Lexington Ave); N, Q, R to Fifth Ave–59th St
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