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Photograph: Melissa Sinclair

New York retail vets Mark Kincaid (who did marketing for Malin + Goetz and Freemans Sporting Club) and Grahm Sisson (a former self-employed vintage sourcer) have opened their first store, dedicated to tailored menswear ($30–$1,800). The narrow shop creatively makes use of its limited space by lining the walls with handsome wood cabinets that open to reveal pieces from brands such as Armor Lux and Journal Standard. Browsing feels like a scavenger hunt: Pull out one drawer to find striped crew-neck sweaters ($458) and cashmere sweatshirts ($825) from Italian brand Crossley, then open another unit to discover President tweed-printed swim trunks ($148) and Maiden Noir Japanese cotton chinos ($238). One of the walls even slides away to uncover a dressing room.

Venue name: Fog
Address: 327 Lafayette St
New York

Cross street: between Bleecker and E Houston Sts
Opening hours: Mon–Sat 11am–7pm, Sun noon–6pm
Transport: Subway: 6 to Bleecker St; B, D, F, M to Broadway–Lafayette St
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