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Free & the Brave

Photograph: Camille A Fernandez
Suno floral dress, $696, at Free and the Brave
Midtown West

Owner Bethany Mayer brings patriotic pieces to the Paramount Hotel with this nature-inspired boutique, featuring a wall of windows and big green plants scattered throughout. Mayer is the owner of Montauk’s Surf Bazaar (thesurfbazaar.com), and her success in the Hamptons led her to open this hotel shop. Look for American-designed men’s ($59–$450) and women’s ($58–$898) clothing, accessories ($24–$700) and home goods ($28–$500). Highlights include Suno floral dresses ($696), men’s vintage Levi’s embroidered jackets ($310), Frends rose-gold earbuds ($99) and Lostine oak cutting boards ($135).

Venue name: Free & the Brave
Contact:
Address: 235 W 46th St
New York

Cross street: between Seventh and Eighth Aves
Opening hours: Mon–Wed, Sun 10am–7pm; Thu–Sat 10am–8pm
Transport: Subway: A, C, E to 42nd St–Port Authority; N, Q, R, 42nd St S, 1, 2, 3, 7 to 42nd St–Times Sq