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G-Shock

G-Shock watch, $130
Soho
Casio’s sportier watch brand opens its first New York store for the athlete-favored timepiece label, which has sold at more than 300 retailers worldwide since its launch in 1984. The bi-level flagship’s streetwear-inspired interior resembles a city alleyway, with exposed brick walls featuring graffiti art by Eric Haze (interhaze.com), who also designed a sleek watch with three-dimensional hands ($150). A black wall on the second floor tells the history of the brand by showcasing all the G-Shock models encased in small cubbies. You can keep time with collaborative pieces, such as G-Shock x Burton all-black watches ($170), striped styles ($150) from Brit brand Maharishi, or the tough, logo-emblazoned design from menswear company DGK ($130).
Venue name: G-Shock
Contact:
Address: 454 West Broadway
New York

Cross street: between W Houston and Prince Sts
Opening hours: Mon–Sat noon–7pm, Sun noon–6pm
Transport: Subway: N, R to Prince St
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