H2O

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Midtown East

It comes as no surprise that with a name like H20, the brand’s flagship is decorated entirely in aqua and white. Beauty enthusiasts flock here for reasonably priced sea-derived skin- and body-care products, including Face Oasis ($34), an oil-free hydrating moisturizer. Shower gel costs $9; lotions in punchy scents like Tango Mango and Raspberry Guava will set you back $12.

Venue name: H2O
Contact:
Address: 511 Madison Ave
New York

Cross street: between 52nd and 53rd Sts
Opening hours: Mon–Fri 10am–8pm, Sat 10am–7pm, Sun noon–6pm
Transport: Subway: E, M to Lexington Ave
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