We've come to expect Trump enterprises to set up shop in prime locations, and the flagship for Ivanka Trump’s upscale jewelry line certainly lives up to that lofty reputation, taking over a skylit 2,400-square-foot space in Soho. The downtown locale is a perfect fit for the youthful but classically inspired pieces, such as earrings of rose gold and rock crystal ($1,100), enamel rings ($725), and cocktail rings of black onyx and diamond ($3,650). The understated aesthetic carries through to even splurgier signature pieces, including 18-karat white gold, diamond and onyx pendant earrings ($12,500), and vintage-inspired diamond and seed-pearl tassel earrings ($9,800). In true socialite style, the large space will also be used to host events, from a weekly Champagne Saturdays party, featuring gratis bubbly and canapés, to fund-raisers for Girl Up (girlup.org), a United Nations project for which Trump is a spokesperson.
|Venue name:||Ivanka Trump Fine Jewelry||Contact:|
109 Mercer St
|Cross street:||between Prince and Spring Sts|
|Opening hours:||Mon–Sat 11am–7pm, Sun noon–6pm|
|Transport:||Subway: C, E to Spring St; N, R to Prince St; 6 to Spring St|
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