Time Out says
Mon Feb 22 2010
Attention, men! You no longer have to navigate oversized department stores to stock up on the number one work staple: button-down shirts. Brian Guttman opened his debut boutique in Soho to meet the needs of the typical male customer who “wants the shopping experience to be as painless as possible,” he says. The cozy shop only sells button-down shirts, but don’t confuse its narrow focus with a lack of selection. With more than 36 styles currently in stock (and new styles coming in every week)–there’s a wide variety to meet everyone’s needs.
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