Jewelry shopping in the wholesale district

Work your way up Broadway for rock-bottom bargains on colorful, glitzy baubles.

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  • Trendy

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  • UR Eternity

  • UR Eternity

  • UR Eternity

  • UR Eternity

  • UR Eternity

  • UR Eternity

  • Accessories Palace

  • Accessories Palace

  • Accessories Palace

  • Earrings Plaza

  • Earrings Plaza

  • Earrings Plaza

  • Jewelry Plaza

  • Jewelry Plaza

  • Jewelry Plaza

  • Jewelry Plaza

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Photographs: Caroline Voagen Nelson

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This six-month-old shop specializes in watches (sold in band, bracelet and ring form). There is a $30 minimum purchase required. 49 W 30th St between Broadway and Sixth Aves (212-213-1239)

UR Eternity
Despite the $30 minimum-purchase requirement, there’ll be no breaking of the bank here. Fashion-forward bangles start at $3, and entire jewelry sets cost little more than a tenner. 1189 Broadway between 28th and 29th Sts (212-686-1988, ureternity.com)

Accessories Palace
This 2,000-square-foot space boasts one of the widest jewelry selections (ten-plus aisles of organized clutter) and the friendliest manager in the wholesale district. 1250 Broadway between 31st and 32nd Sts (212-594-8180)

Earrings Plaza
The name of this two-story shop says it all, and manager Neal Mehta tells us that roughly 75 percent of the stock is retail. Fortunately, that stock also includes bracelets and bold statement necklaces. 1263 Broadway between 31st and 32nd Sts (212-685-5666)

Jewelry Plaza
You’ll be playing dress-up for hours at this 16-year-old (mostly) wholesale sanctuary, where the finds include $5-and-under arty bracelets and jumbo cocktail rings. 1204 Broadway between 29th and 30th Sts (212-532-3666)

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