You can curse French women for their louche glamour or beat them at their own game. Provençal native Ludivine Grégoire's charming eponymous boutique provides an excellent arsenal of sweetly chic labels such as Vanessa Bruno, Les Praires de Paris and Noro, which uses très raffiné fabrics like muslin and cotton sateen.
172 W 4th St
|Cross street:||between Cornelia and Jones Sts|
|Opening hours:||Mon–Sat 11am–7:30pm, Sun noon–6pm|
|Transport:||Subway: 1 to Christopher St–Sheridan Sq; A, B, C, D, E, F, V to W 4th St–Washington Sq|