LUSH Cosmetics

Just around the corner from its original location, this is the brand’s fifth NYC outpost—but this LUSH is unlike the rest. Featuring a wide display of beauty products, reclaimed wood and a rustic, market-style atmosphere, this Herald Square has a gorgeous, custom-cut soap counter where the LUSH staff is able to weigh and personally wrap your fresh, new suds. Best of all: there’s a fresh bar, which allows customers to have a one-on-one consultation with a LUSH professional, followed by a complimentary facial treatment.