Bespoke men’s shirting is made simple at this American brand’s first-ever shop, which resembles a 1920s Parisian atelier with crown moldings, vintage sconces and luxe velvet curtains. Take a seat in the cozy den to design made-to-measure button-ups ($125–$295), handcrafted within two weeks by a century-old shop in western France. After you’ve nailed down your pick of more than 200 fabrics, you’ll select the fit and details, choosing from 20 collar choices and 15 button options on a touch-screen digital portal masked as a mirror. The tops are ordered in the store through an interactive online database, which stores your sizing, preferences and purchase history for future orders.
44 Hudson St
|Cross street:||between Duane and Thomas Sts|
|Opening hours:||Mon–Thu 10am–8pm; Fri, Sat 10am–9pm; Sun 11am–7pm|
|Transport:||Subway: 1, 2, 3 to Chambers St|
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