Marni Edition

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Photograph: Sean Ellingson
West Village
Trendy shoppers making the rounds in the Meatpacking District’s name-brand boutiques can now add this more casual offshoot of designer Consuelo Castiglioni’s high-fashion line, Marni, to their circuit. Launched in 2009, Marni Edition’s whimsical, bohemian aesthetic is aimed at stylish twentysomething women and priced up to 25 percent less than its luxury counterpart. The brand’s first U.S. store has an industrial yet airy feel, with exposed brick walls, microperforated and riveted steel fixtures, massive horizontal windows and four skylights. Bold ladies will fall for the label’s dresses ($700–$1,000) featuring quirky patterns and cuts, as well as the assortment of chunky heels ($500–$800). But you can also make more subtle statements with colorful accessories, including polka-dot-adorned leather flap clutches ($705), wool purses with snap closures ($685), beaded necklaces with ribbon closures ($285) and mod spherical cuffs ($120–$190).
Venue name: Marni Edition
Address: 1 Gansevoort St
New York

Cross street: between Hudson and W 13th Sts
Opening hours: Mon–Thurs 11am– 7pm; Fri, Sat 11am–8pm; Sun noon–6pm
Transport: Subway: A, C, E to 14th St (Eighth Ave); L to Eighth Ave (14th St)
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