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Mishka

Chinatown

Founded in Brooklyn by Greg Rivera and Mikhail Bortnik in 2003, this streetwear label has grown into a full-on lifestyle brand that caters to hip-hop heads, rockers and skaters alike. The Williamsburg flagship, which opened in 2009, carries Mishka’s complete collection. There are hundreds of styles of cotton graphic tees ($32): Some bear the brand’s logo in Cyrillic script repeatedly stacked from top to bottom, while others feature different renditions of the irreverent Mishka Mop Bear, a drippy, graffiti-style character with an X across its face and a three-point crown on its head. Five-pocket shrink-to-fit selvage denim jeans ($157) emphasize form and function, and are suitable for daily wear—though if you’re meeting your girlfriend’s parents, you might want to opt for khaki work pants with gingham lining ($99). The outerwear collection is more modest but contains staple items like coats ($180) with twill cotton shells, custom-branded snap buttons, removable hoods and stash pockets. A line of fitted New Era hats ($45) boast images like an old-timey blue-and-white New York coffee cup with the Mishka logo and the words “Brewed to Destroy.” Even though the selection of womenswear is limited to femme-sized versions of Mishka’s most popular tees, both sexes can appreciate top-hat-wearing skeleton figurines from Japanese brand Secret Base ($18) and Mishka-branded tchotchkes such as lighters ($3) and key chains ($10).

Venue name: Mishka
Contact:
Address: 350 Broadway
New York
11211
Cross street: between Keap and Rodney Sts
Opening hours: Mon–Fri noon–7pm; Sat, Sun noon–8pm
Transport: Subway: J, M to Hewes St
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