Most stylish New Yorkers: Michael and Rick Mast

The chocolate-making siblings balance their practical aesthetics with their affinity for fine craftsmanship.



Add +

  • Photograph: Zenith Richards


    On the left, Michael models the clothing he typically wears "when [he's] not making chocolate." His brother Rick poses on the right in an outfit emblematic of his everyday look.

  • Photograph: Zenith Richards


    Michael punches up gray pants from Shipley & Halmos ( with a navy jacket and light-blue plaid button-down from American menswear designer Billy Reid.

  • Photograph: Zenith Richards


    "As a chocolate maker, I'm maybe influenced by the rich history that comes with chocolate, but mainly keep it simple," Michael says of his no-fuss style.

  • Photograph: Zenith Richards


    The belt Michael sports was found in Milwaukee, "possibly stolen from [my fiance's] friend, Aubree Lennon."

  • Photograph: Zenith Richards


    For shoes, Michael favors the designs of Osborn (, a footwear company run by his friends Aaron and Carla Osborn. This two-tone pair is handcrafted from sand-colored burlap and denim.

  • Photograph: Zenith Richards


    Michael on maintaining his ginger beard: "I groom it myself on rare occasion. On rarer occasion, [my fiance] Megan cuts it in my sleep."

  • Photograph: Zenith Richards


    Rick admits his aesthetic is based largely on practicality: "I'm on my feet all day, often hauling large sacks of beans. I wear boots, jeans and a jacket most of the time."

  • Photograph: Zenith Richards


    Rick's affinity for fine craftsmanship and homespun items is evident in the cream sweater hand-knit by his mother-in-law, Linda Thompson. "I live in this sweater," he admits. His dark-gray wool vest comes from Allen Farm Sheep & Wool Company (508-645-9064), a family-run operation located on Martha's Vineyard since 1762.

  • Photograph: Zenith Richards


    The artisan chocolate maker scored his retro-looking frames from Fabulous Fanny's (335 E 9th St between First and Second Aves; 212-533-0637, "a few years back." The wool hat is handmade by Outlier (

  • Photograph: Zenith Richards


    Classic Levi's 501 jeans (, worn with the cuffs turned up, and Billy Reid burnished leather boots form the bottom half of Rick's relaxed look.

  • Photograph: Zenith Richards


    When asked about their favorite New York City style icons, the brothers both cite characters of yesteryear. Rick takes "lots of cues from Pete Seeger," while Michael references Bill "The Butcher" Cutting from Martin Scorsese's Gangs of New York, as well as Norman Rockwell.

  • Photograph: Zenith Richards


    Michael adds a tricolor plaid shirt by All Sons and a thrifted Zara Man jacket from Beacon's Closet ( to a fitted pair of slate-gray American Apparel pants.

  • Photograph: Zenith Richards


    Younger sibling Michael accessorizes with a vintage tie from Alter and a Zia symbol pin embellished with an eagle, which he received as a 31st birthday present. His fianc procured the fastener from The Thing (1001 Manhattan Ave between Green and Huron Sts, Greenpoint, Brooklyn; 718-349-8234), an eclectic shop hawking everything from old-school vinyls to vintage porn mags.

  • Photograph: Zenith Richards


    Revisiting his favored shoemakers at Osborn, Michael opted for a pair of black seersucker lace-ups.

  • Photograph: Zenith Richards


    Rick sports his "favorite jacket ever"---a durable, olive-green Carhartt ( zip-up and a blue work shirt made by "that Billy Reid character."

  • Photograph: Zenith Richards


    The elder brother gets comfortable in his go-to pair of Levi's 501 jeans.

  • Photograph: Zenith Richards


    "My wife drew the cabinet and our cats, so I got it tattooed the following day," Rick reveals. "I love her simple drawings."

  • Photograph: Zenith Richards


    Farther down on his arm is "a compilation of classic French chocolate decorative techniques on grape vines. My two favorite things: wine and chocolate." Below that are two other tattoos with great significance to Rick. The Mayan chocolate god was given to him by his tattoo-artist friend Daniel Barragan, while the anchor is an emblem he shares with his wife, who has the symbol inked on her wrist.

  • Photograph: Zenith Richards


    His wedding band, which he found on a trip to Brattleboro, Vermont, is made of brushed titanium.

  • Photograph: Zenith Richards


    Another essential everyday item for Rick is his pair of rugged Red Wing boots (

Photograph: Zenith Richards


On the left, Michael models the clothing he typically wears "when [he's] not making chocolate." His brother Rick poses on the right in an outfit emblematic of his everyday look.

Michael and Rick Mast, chocolate makers (, 31 and 34 respectively; Williamsburg, Brooklyn

Michael's personal style: "I like things that fit, and I tend to go for blacks or grays. I don't want to overthink it. I simply like to get dressed, have some orange juice and get to the factory."

Rick's personal style: "Handmade utility."

Michael's inspirations: "Old photographs, Channel 13 and my fiance, Megan Cedro."

Rick's inspirations: "Friends, family and Captain Eric Loftfield, a longtime captain and inspiring new great new friend who built a 70-foot-long cargo schooner (the Black Seal) in his backyard. He's going to captain our sail to the Dominican Republic to pick up cocoa beans."

Michael's favorite stores: "I like Alter Men (109 Franklin St at Greenpoint Ave; 718-784-8818, It's right around the corner from my apartment. Brooklyn Denim Company (85 North 3rd St at Wythe Ave, Williamsburg, Brooklyn; 718-782-2600,, by the factory, has great jeans. Billy Reid (54 Bond St between Bowery and Lafayette St; 212-598-9355, always works."

Rick's favorite stores: "Don't get shopping much, so I'd have to say stores close to the factory like Pops (167 Bedford Ave at North 8th St, Williamsburg, Brooklyn; 718-486-3663), Brooklyn Denim Company, Genuine Motorworks (195 North 14th St between Nassau and Wythe Aves, Williamsburg, Brooklyn; 718-486-6971, I also dig Billy Reid a lot."

Michael's signature accessories: "Although not in this shoot, I love my high-buttoned vest to pull myself together. However, my Road Runner belt buckle and white T-shirts always get my day started right."

Rick's signature accessories: "I live in my sweater that my mother-in-law knit for me."

Favorite designer: Both brothers tout Osborn (, a handcrafted shoe company run by their friends Aaron and Carla Osborn.

Users say