Most stylish New Yorkers: Richie Rich

The eternal club kid demonstrates his love for glitter and makeup; we show you how to cop his wild style.

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  • Photograph: Zenith Richards

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    "This is my fun club look," says Rich, referring to his bright Vivienne Westwood argyle sweater layered over a Dots button-down. He wears it with vintage pants from Heatherette, the brand he cofounded in 1999 with Traver Rains.

  • Photograph: Zenith Richards

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    Rich shows off a chunky David Yurman ring, as well as an interesting polish job: He wears Deborah Lippmann's Happy Birthday glitter nail polish---"my all-time favorite"---on every digit except his ring finger. "My showroom, the King Collective, invented [the style] for luck," he explains.

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    A Marc by Marc Jacobs owl pendant and antique rosary beads from Rich's attorney's wife add texture to a plaid tie from a vintage shop in London.

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    "It's a fun, fat, fake diamond ring from Dots," says Rich, referring to his makeshift earring.

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    This on-trend fedora is the product of "a swap game my friend and I play," says Rich.

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    Rich shows off his Good Samaritan side with these Feed for Haiti bracelets. "I got them in Las Vegas with my boyfriend," he says. "We both wear them!"

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    "These boots are my favorite Chanel item," enthuses Rich. "They look like leg warmers with heels."

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    In an act of spontaneity, Rich grabbed this tinsel heart, which he found lying around near the set during this photo shoot. "I got inspired," he explains. "I want to share my love."

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    Mix-and-match moodness is the phrase Rich uses to describe this vintage Vivienne Westwood tee "from her punk days," shrunken vest by Swedish designer Islaet (islaet.dk) and Warhol for Levi's jeans. "I love zippers!" he exclaims.

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    "I wear all types of makeup---I love glitter," says Rich, who holds up a Chanel compact of translucent powder and sports MAC lipgloss in Heatherette (part of a limited-edition collaboration he did with the beauty brand). "Kabuki (kabukimagic.com) was a club kid with me; he is my favorite makeup artist."

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    The Chanel key chain hanging from Rich's belt loop "has a handy mirror on the other side," he points out. "I love neon."

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    Rich gets tangled up in a furry boa from Party City.

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    "Can you tell I love Chanel?" asks Rich, who wears one of the French brand's iconic quilted purses around his neck.

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    "This hat was $5 in Japan," admits Rich. "I painted it, too."

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    Rich spray-painted a pair of childhood Vans for added flair. "I grew up in California wearing them," he recalls. "Now I wear them with the laces all mixed up."

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    "Mickey madness," declares Rich, referring to his Mickey Mouse tee from Disney World, which he ripped to create a deeper neckline. He wears it underneath a Rick Ozbek faux-fur vest and with Dots jeans. "They are very '80s to me," he reflects of his pants.

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    This striped railroad cap comes from Italy and was a gift from a friend, while the Ray-Ban glasses are loaners from the King Collective's Andy Wyss. "He works with me at our showroom and I borrow them for shoots," explains Rich.

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    Rich shows off his G-Shock watch---yet another gift from a friend. "It's black but still so colorful," says Rich.

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    Rich channels Hamlet with a foam skull he "found on the way out the door in my building" and customized with a whole lot of glitter.

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    There's only one word Rich uses to describe his Vivienne Westwood sweater and tuxedo trousers from his new line, Villionaire: "Boom!"

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    "My Melody watch is from a Happy Meal at McDonald's," coos Rich of his timepiece shaped like the Sanrio character. "I didn't eat there, I just wanted the watch."

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    Rich holds up a neon-pink skull scarf by Alexander McQueen. "He was a genius," says Rich of the late designer. He tops his look off with a Villionaire beret that he airbrushed.

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    "It's a military-inspired oversize jumper with a huge tiger face on the back and lots of details la Westwood," describes Rich of his unique sweater.

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    "Bowie in the house," announces Rich, who pairs a Jean Paul Gaultier sweater vest with a patchwork Circus of Panic jacket he made with Boy George. "He photographed me for the front image and I took his picture for the patch on the back," he says. "Good teamwork."

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    The designer checks his reflection in the mirror of a Rich Girl Collection compact. "It's a line my friend wants me to collaborate on," he says. "You know, I love wearing makeup."

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    A square-shaped David Yurman ring and custom fingerless gloves from Rich's previous collection lend a funky edge to his outfit.

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    Rich crushes a Christmas tree disco ball underneath his vintage Prada sandals. "It's tiny and fits perfectly in my bag," he says of the ornament. "I always carry it around." His feet are surrounded by printouts of logo samples for his new Villionaire collection.

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    This gold star normally hangs on Rich's deck. "Everybody is a star!" he exclaims.

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    SPIN HIS STYLE

    Anton The Star customized Converse leather high-top sneakers with zipper laces, $360 (were $450), at antonleather.com. Use the code "TONY" during checkout to receive this discount through March 24.

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    SPIN HIS STYLE

    Aoyama Itchome Osaka 04 sweater, $134 (was $179), at Callalilai, locations throughout the city; visit callalilai.com. Mention TONY to receive this discount through Mar 31.

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    SPIN HIS STYLE

    Cole Haan Jane Street Dandy wallet, $128, at Cole Haan, 667 Madison Ave at 61st St (212-421-8440, colehaan.com)

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    SPIN HIS STYLE

    Amrita Singh Jewelry Adreena bangle set, 18 for $100, at styletryst.com

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    SPIN HIS STYLE

    Fred Perry vintage-inspired V-neck cardigan, $135, at Fred Perry, 133 Wooster St between W Houston and Prince Sts (212-260-4770, fredperry.com)

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    SPIN HIS STYLE

    Hurley lace boyfriend hoodie, $65, at Yellow Rat Bastard, 483 Broadway between Broome and Grand Sts (212-925-4377, yrbnyc.com)

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    SPIN HIS STYLE

    Jennifer Elizabeth Genie in a Bottle necklace, $165, jenniferelizabeth.com

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    SPIN HIS STYLE

    Loomstate Tahiti printed pants, $175, at Barneys New York, 660 Madison Ave at 61st St (212-826-8900)

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    SPIN HIS STYLE

    Daniel Will Harris Reveal watch, $100 , at MoMa Design Store, 81 Spring St between Broadway and Crosby St (646-613-1367, momastore.org)

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    SPIN HIS STYLE

    Ikat-print scarf, $20, at shockboutique.com

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    SPIN HIS STYLE

    Big Buddha Party pouch, $75, at bigbuddha.com

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    SPIN HIS STYLE

    Marimekko for Converse All Star shoes, $80, at Converse, 560 Broadway at Prince St (212-966-1099, converse.com)

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    SPIN HIS STYLE

    Sephora Collection Color Flip palette including eye shadows, lipglosses, bronzer and blush, $15, at Sephora, locations throughout the city; visit sephora.com

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    SPIN HIS STYLE

    MiMi by Sorrelli studded gunmetal ring, $33, at sorrelli.com

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    SPIN HIS STYLE

    Navoh Elizabeth bag, $70, at Verve Shoes & Accessories, 338 Bleecker St between Christopher and W 10th Sts (212-675-6693, vervenyc.com)

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    SPIN HIS STYLE

    Printed slouchy pants, $32, at shockboutique.com

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    SPIN HIS STYLE

    The Tie Bar Totally Tartan skinny tie, $15, at thetiebar.com

Photograph: Zenith Richards

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"This is my fun club look," says Rich, referring to his bright Vivienne Westwood argyle sweater layered over a Dots button-down. He wears it with vintage pants from Heatherette, the brand he cofounded in 1999 with Traver Rains.

Richie Rich, "Cartoonland," performer and designer of Villionaire, Chelsea

His personal style: "Fun, spontaneous and never well-thought-out."

His inspirations: "I love cool individuals who mix and match it up and aren't afraid [to take risks]."

Favorite stores: "Patricia Field (302 Bowery between Bleecker and E Houston Sts; 212-966-4066, patriciafield.com), Search & Destroy (25 St. Marks Pl between Second and Third Aves; 212-358-1120), Barneys CO-op (locations throughout the city; visit barneys.com), Opening Ceremony (35 Howard St between Crosby St and Broadway; 212-219-2688, openingceremony.us) and Party City (locations throughout the city; visit partycity.com). They all have some great goodies to walk out with!"

His signature accessory: "I love to rock a hat!"

Favorite designers: "I love all young designers who are getting themselves out there."

How he describes New York style: "Eclectic, eccentric and lots of black."

How his style has evolved through the years: "My style has always incorporated glitter, but I also go through different moods—clowny, roller disco, Indian powwow. People should open their closets and dip on in; search for your personality of the day."

Favorite spring trends: "I am still loving fun long, flowy scarves. I am feeling platform sandals, too."

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