New indie stores are moving north to Greenpoint, Brooklyn

As big brands stake more claim on the Williamsburg shopping scene, this adjacent ’hood is becoming a haven for indie boutiques. Meet the new neighbors.



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Beacon's Closet

This Williamsburg staple (it opened in 1997) officially left for Greenpoint in the spring of 2014. The store’s landlord didn’t renew its lease. “We are told that Vice magazine is taking over,” Beacon’s Closet founder Carrie Peterson says. “The neighborhood has grown at astronomical rates.” Luckily the rent rates are friendlier—for now—in Greenpoint, which is nice considering this new outpost is only six-and-half blocks away from its old spot. Expect the same vibe and budget-friendly prices on vintage goods that Beacon’s is known for. “Everything else is going to be the same, just slightly less abused,” Peterson explains.

  1. 64 Guernsey St at Nassau Ave
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Home of the Brave

The owners of Greenpoint boutique Wolves Within opened this new shop in the ’hood a in early 2014. While the focus of their first store is apparel, this new one features housewares. The collection will change with the season, but the one constant will be an emphasis on items mostly made in Brooklyn. Currently, the boutique is all about tabletop items.

  1. 67 West St between Milton and Noble Sts
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This Nordic coffeeshop-boutique made headlines in early 2014, thanks to its pricey latte ($7, one of the most expensive in the city). But we’d rather check out the Scandinavian home goods. The minimalist store is stocked with blankets made from Icelandic sheep’s wool ($360), wood-and-ceramic teacups by Tonfisk of Finland (two for $55), and items from Marimekko, Muuto and more.

  1. 114 Greenpoint Ave between Franklin St and Manhattan Ave
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People of 2morrow

This resale shop opened at the end of 2013 and offers a curated collection of vintage clothes for men, women and children. Bag spring skirts for around $38, Rag & Bone sweaters ($48), Dr. Martens Mary Jane shoes ($38) and more. You can also shop the store’s merch via its Instagram account (peopleof2tomorrow). Just type “it’s a wrap” in the comment section to secure your purchase.

  1. 65 Franklin St at Oak St
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Violet Pepper

In the fall of 2013, Jade Elzien, a former buyer for recently shuttered indie shop Dalaga, opened her first boutique. Look for feminine threads, footwear and locally made jewelry from indie brands. The beauty of this store is that it offers trendy pieces at affordable prices. Most items in the shop, such as Tweed & Jewels dresses ($89) and crochet sweaters ($78), are under $120.

  1. 688 Manhattan Ave between Nassau and Norman Aves
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Users say

carrie p
carrie p

Correction on the address, it is 74 Guernsey, thank you!