New stores (April 11–17, 2013)



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  • Alibi bangles, $236–$244 each

  • Alibi gold-vermeil knuckle ring, $120

  • Club Monaco embroidered-lace poncho, $199

  • Photograph: Camille A Fernandez

    Cool Pony

  • Left & Right flats, $85, at Cool Pony

  • Rhinestone-embellished tulle dress, $125, at Cool Pony

  • Plastic necklace, $60, at Cool Pony

  • Plaid tie, $15, at Cool Pony

  • Happy Socks

  • Photograph: Melissa Sinclair

    Happy Socks polka-dot socks, $12

  • Photograph: Melissa Sinclair

    Happy Socks striped socks, $12

  • Moleskine

  • Moleskine Evernote ruled Smart notebook, $25

  • Moscot tortoiseshell sunglasses, $270

  • Photograph: Maria Ferrari

    Moscot rounded glasses, $240

  • Photograph: Melissa Sinclair

    Robinson Brooklyn pocket square, $55

  • Photograph: Melissa Sinclair

    Robinson Brooklyn cotton striped tie, $106

  • Photograph: Melissa Sinclair

    18 Waits striped top, $220, at Swords-Smith

  • K/ller Collection springbok-horn collar necklace, $217, at Swords-Smith

  • Photograph: Melissa Sinclair

    Lauren Moffatt sleeveless striped knit dress, $276, at Swords-Smith

  • Photograph: Catalina Kulczar-Marin

    Warby Parker marbled sunglasses, $95 (with prescription $150)

  • Warby Parker rounded glasses, $95 (with prescription $150)

  • Fendi patent-leather handbag, $95, at Vintage Thrift West

  • Snakers ’80s snakeskin high-tops, $95, at Vintage Thrift West

Alibi bangles, $236–$244 each


  • Price band: 3/4

Having closed her retail store in January 2013, local designer and NYU and Parsons grad Jo Liu brings her architectural jewelry to a cozy showroom, focusing on her in-house line, Alibi by Jo.Liu, while still selling select pieces from other NYC designers. The 180-square-foot space uses vintage cupboards and frames to showcase the most recent collection inspired by the fearless warrior wolf-princess from the 1997 Hayao Miyazaki film, Princess Mononoke. Score Alibi by Jo.Liu hand-carved gold, silver or black-rhodium-plated pieces, including angular bangles ($236–$244), linear knuckle rings ($80–$120) and geometric necklaces ($119–$127). Mention TONY to receive 20 percent off jewelry through April 30.  (917-386-8896, By appointment only.

  1. 236 Fifth Ave, (between 27th and 28th Sts), 10001
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Club Monaco Beach Shop pop-up

  • Price band: 3/4

Packing for warm-weather getaways can be a breeze thanks to this beach-themed store, which hawks laid-back women’s clothing and accessories ($40–$600) from Club Monaco, as well as select complementary brands such as Selima eyewear ($145) and Toschi swimwear ($125–$160). It feels as if you’re shopping in a Hamptons house with its whitewashed walls, hardwood floors and pops of pastel. Try on Club Monaco tribal-print swim cover-ups ($120–$180), embroidered lace shorts ($82) and striped straw hats ($110). Trade your snow boots for Havaianas flip-flops ($20) and Mystique metallic sandals ($125). Add Ray-Ban sunnies ($145-–$350) and you’re ready for the resort—or at least the neighborhood pool. (212-462-4390, Mon–Sat 11am–7pm, Sun noon–6pm. Through June 30.

  1. 390 Bleecker St, (at Perry St), 10014
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Cool Pony

  • Price band: 2/4

Owners Ariane Ben Eli and Craig Judelman open this Western-inspired store, appealing to both vintage collectors and music lovers. You’ll find a mix of gently used clothing for both sexes ($3–$300), dating from the ’40s through modern day; unique jewelry ($8–$100); new country albums ($7–$15); rare records ($4–$30); and food, such as Texas toast ($3) and crepes ($6), from local Brooklyn vendors. Thanks to live music three to six nights a week (suggested donation $5), shoppers can enjoy up-and-coming local artists while picking up Western shirts ($25), washed denim jeans ($10–$25), plaid tops ($15) and Vuthy camo-pocket tanks ($35). Keep an eye out for community events, such as puppet-making workshops and poetry readings (most by suggested donation $5–$10). Mention TONY for 10 percent off all purchases through Wednesday 17. (347-927-4718, Mon–Fri 11am–8pm; Sat, Sun 9am–1am.

  1. 733 Franklin Ave, (between Park and Sterling Pls), 11238
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Gap Outlet

  • Price band: 1/4

Manhattan gets its first discounted Gap store with this block-long Harlem location. Guys and girls will find an extensive amount of affordable basics similar to those at the regular shops, but with prices noticeably lower, at 10 to 70 percent off retail. You’ll find past-season shoes and accessories ($8–$60), outerwear and blazers ($35–$70), signature cardigans ($45) and khakis ($40–$50) for both sexes. Ladies should check out printed sundresses ($45–$65), relaxed boyfriend-style shorts ($40), polka-dot swimwear ($25) and wide-brimmed straw hats ($25). Gents will love bold twill blazers ($70) and classic fitted denim ($50). (212-222-2823, Mon–Fri 9:30am–9:30pm, Sat 9am–9:30pm, Sun 10am–8pm.

  1. 264 W 125th St, (between Seventh and Eighth Aves), 10027
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Happy Socks

  • Price band: 2/4

Add pep to your step with the instantly uplifting designs for guys and gals ($12–$30) at the Swedish sock brand’s first U.S. store. The 200-square-foot boutique is a replica of the original Stockholm shop—entirely white, so the focus stays on the funky looks lining the walls. Be adventurous with nonmatching multipattern crew socks ($12), rainbow polka-dot knee-highs (two pairs for $14) and zebra-print midlength socks ($12). (212-966-9692, Daily 11am–7pm.

  1. 436 West Broadway, (between Prince and Spring Sts), 10012
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  • Price band: 2/4

The purveyor of the legendary black notebook—used by Vincent van Gogh, Pablo Picasso and Ernest Hemingway—opens its first stateside store, inside the Shops at Columbus Circle. The small space is reminiscent of a European newspaper kiosk, with black-paneled walls, orange Lucite bins and a city map covering the floor. It stocks all things necessary to get your creative juices flowing, including classic leather-bound notebooks ($10–$20), paper journals in every color ($6–$19) and limited-edition Star Wars and Peanuts 12-month planners ($18–$25). Keep your electronics safe with stylish polyurethane backpacks ($150), and hard-shell cases for both tablets ($70) and e-readers ($50). ( Mon–Sat 10am–9pm, Sun 11am–7pm.

  1. 10 Columbus Circle, (between 58th and 60th Sts), 10023
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  • Price band: 3/4

After more than 75 years in the same location, the family-owned eyewear retailer has moved its Lower East Side store a few doors down to a larger, 2,200-square-foot spot (other locations are in the West Village and Brooklyn Heights). The space is decked out with original glasses from the 1930s, studded-leather chairs, wooden filing cabinets and a wall of photos paying homage to the family’s history. The majority of the house-brand glasses ($225–$290) are made for both sexes. Standouts include ombré frames ($225, with prescription sun lenses $255–$275), geek-chic styles with colorful lens options ($225, with sun lenses $255) and round, full-circle specs with exposed hardware ($225, with sun lenses $255), made famous by Andy Warhol and John Lennon. In-house optometrists are available for comprehensive eye exams ($120). (212-477-3796, Mon–Fri 10am–7pm, Sat 10am–6pm, Sun 11am–6pm.

  1. 108 Orchard St, (between Broome and Delancey Sts), 10002
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Robinson Brooklyn

  • Price band: 4/4

Designer Craig Robinson has joined the ranks of high-end shops popping up throughout Brooklyn with this bespoke suit store (he also has a by-appointment atelier in the Flatiron District). The 1,200-square-foot loft’s decor honors a traditional haberdashery, with the cutting table in the middle of the showroom where garments are hand-constructed. Brass pendant lamps drop down from the tin ceiling showcasing ready-to-wear trousers ($340), fitted button-up shirts ($210–$295), cotton ties ($106), pocket squares ($55) and cufflinks ($125–$180). If you’re in the market for a more customized look, create your own made-to-measure suit ($2,400–$3,600) in three fittings, which can be ready to wear out in five to six weeks. (718-218-9800, Wed–Sat noon–7:30pm, Sun noon–5pm.

  1. 85 North 3rd St, (between Berry St and Wythe Ave), 11211
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  • Price band: 3/4

South Williamsburg welcomes an indie newcomer to its retail repertoire with the opening of a boutique for men and women, from fashion vets Briana Swords (who was a womenswear designer for Levi Strauss) and R. Smith (a graphic designer whose credits include Vogue). The duo offers a carefully curated collection of clothing ($45–$700) and accessories ($55–$1,050) from more than 50 up-and-coming designers—many of them locally based. The skylighted, minimalist space was designed by Brooklyn carpenter Ryan Crozier (, and stocks threads such as Feral Childe watercolor-print shirtdresses ($368) and Risto oxford shirts ($426) displayed on wooden fixtures. Jewelry ($100–$500), such as K/LLER quill earrings ($166) and Mirit Weinstock porcelain bow rings ($153), is strewn atop a slab of natural marble. Guys will find Soulland printed cotton button-up shirts ($140), 18 Waits striped tops ($220) and Walk Over yellow-soled oxfords ($295). Mention TONY for 15 percent off anything in the store (and online with checkout code “TONYLOVE”) through April 22. (347-599-2969, Daily noon–8pm.

  1. 98C South 4th St, (between Bedford Ave and Berry St), 11211
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Warby Parker

  • Price band: 2/4

Founders and business school pals Neil Blumenthal, Andrew Hunt, Jeffrey Raider and David Gilboa gained a major following with an online shop selling hip, inexpensive frames, which donated a pair for every one bought to those in need. They’ve partnered with VisionSpring (, a company that trains low-income women to sell affordable glasses in their communities. After debuting pop-up shops throughout the city, the brand opens its first brick-and-mortar store. Brass library lamps and vintage rolling ladders make up the library-inspired decor. Pick up unisex titanium frames ($145–$195) that look right out of the Mad Men era. For a modern look, snag bold rectangular styles and burgundy ombré looks ($95 each). You’ll also find 1960s-inspired aviators ($145) and oversize sunglasses ($95). If you need an exam, make an appointment online to see the in-store optometrist ($50). (646-568-3720, Mon–Sat 10am–8pm, Sun 11am–7pm.

  1. 121 Greene St, (between W Houston and Prince Sts), 10012
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Vintage Thrift West

  • Price band: 2/4

Guilt-free shopping surfaces in the West Village with this nonprofit thrift shop’s second store (the original is in Gramercy). Both donate all proceeds to the United Jewish Council of the East Side (, which works to preserve the Lower East Side community. Sift through men’s and women’s clothing ($30–$600) hanging from reclaimed pipe racks, and browse accessories ($15–$400) displayed in an original Tiffany jewelry case. We spotted accessories such as Versace ($60) and Pucci ($80) neckties, Fendi leather handbags ($95) and Givenchy platforms ($100). The threads pack the same designer punch, with 1990s Betsey Johnson grunge dresses ($120) and a ’70s Yves Saint Laurent patterned blouse ($175). An Etro military jacket ($165) and vintage Nick Cave concert tee ($65) are highlights for guys. (646-371-9262, Mon–Thu, Sun noon–8pm, Fri noon–6pm.

  1. 242 W 10th St, (at Hudson St), 10014
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