New stores (April 18–24, 2013)



Add +

Photograph: George Chinsee

Marchesa column gown with jeweled neckline, $5,950, at Gabriella New York Bridal Salon

Gabriella New York Bridal Salon

  • Price band: 3/4

After a five-year stint in the Meatpacking District, bridal maven Gabriella Risatti’s boutique moves to a Soho space that’s twice the size. The third-floor spot has the same old–New York atmosphere as the original location, with high ceilings, wood floors and lots of windows for a bright, airy feel. There are now six dressing rooms where brides-to-be can try on a well-curated selection of gowns from brands such as Reem Acra, Angel Sanchez and Romona Keveza. Make an appointment to check out Jenny Packham Art Deco–style beaded frocks ($4,680), Marchesa column gowns with jeweled necklines ($5,950) and Elizabeth Fillmore breezy bohemian dresses ($3,729). Finishing touches include Sara Gabriel floral hair clips ($141), Untamed Petals rhinestone sash belts ($318) and vintage fur wraps ($600). (212-206-1915, Mon, Fri–Sun 10am–6pm; Tue–Thu 11am–6:30pm.

  1. 155 Wooster St, (between W Houston and Prince Sts, suite 3W)
More info

Gloria Jewel 

  • Price band: 2/4

Owner Megan Leary fell for fashion when she was a showroom assistant for a local indie-designer studio. In 2007, she took a leap of faith and opened her first women’s clothing shop on Long Island. Now she debuts her fourth store—the first in the city—named after her grandmothers, Gloria and Jewel. The shop’s focus is to provide ladies with comfortable, feminine clothing ($55–$350) and accessories ($44–$2,000) from a variety of popular and lesser-known designers. The industrial-chic space was designed by Leary’s artist husband, Michael Chiarello (, and features threads such as Torn peplum tees ($233), Dolce Vita floral dresses ($150) and Acrobat slouchy sweaters ($145). Add delicate house-brand jewelry, such as charm necklaces ($48–$64) and stone drop earrings ($44–$50). ( Mon–Sat 10am–7pm, Sun 10am–6pm.

  1. 180 West Broadway, (at Leonard St)
More info

Haus Alkire

  • Price band: 3/4

Husband-and-wife design team Julie Haus Alkire and Jason Alkire open a simple black-and-white boutique for their locally made womenswear ($400–$3,000), which won the Ecco Domani Fashion Foundation ( award in 2012. Threads are pricey, but feature unusual fabrics such as washed silk twill, heavy hammered silk and lamb’s leather. Expect structured jackets ($1,800–$2,140), draped dresses ($595–$2,000) and printed sweaters ($395). Accessory collaborations made exclusively for the store are slightly more affordable, and include Gigi Burris hats ($275–$600) and Gypsy Caravan Essentials necklaces ($115–$135). (646-692-4326, Mon–Sat 11am­–7pm.

  1. 45 White St, (between Broadway and Church St)
More info

LIC: Living

  • Price band: 2/4

Neighbors-turned-business-partners Rebekah Witzke and Jillian Tangen open this lifestyle boutique, featuring eco-friendly women’s clothing ($68–$250), accessories for both guys and gals ($40–$185) and noteworthy household items ($3–$195). Home goods, including Tocca candles ($38–$42) and Rice retro aprons ($32), rest inside a 1940s vintage cabinet. Must-have bar essentials include Izola flasks ($24) etched with catchy phrases such as "The hell with work" and "To my health," and Thomas Paul nautical coasters (four for $22). Ladies can pick up Container layered frocks ($148) and ruffled cardis ($145), while guys will love Southlane minimalist watches ($135) and Toms Wayfayer-style shades ($88). (718-361-5650, Tue–Sat 11am–7pm, Sun 11am–5pm.

  1. 5-35 51st Ave, (between Vernon Blvd and 5th St)
More info

Marie-Hélène de Taillac

  • Price band: 4/4

French jewelry designer Marie-Hélène de Taillac opens her first NYC store for her high-end baubles, usually found in luxe retailers such as Barneys New York. The decor was inspired by Marie Antoinette’s small theater in Versailles and is a reflection of De Taillac’s color-driven aesthetic, with label-encrusted powder-blue walls, crystal lamps, velvet chairs and a silver-coated ceiling. All of the earrings ($550–$20,000), rings ($1,200–$60,000), pendants ($70–$4,000) and necklaces ($3,500–$100,000) are one of a kind and made by hand. De Taillac uses a unique briolette cut inspired by ancient Indian artisans and typically reserved for diamonds, which makes the stones sparkle brightly in 22-karat gold. Try on playful charm bracelets ($70–$375), reversible rings with rubellite and fire opals ($7,665) and stunning collar necklaces with apatite and 22-karat gold feathers ($44,845). For gem-loving men, there are even rose quartz cuff links ($5,385–$7,315). (212-249-0371, Mon–Wed, Fri, Sat 10am–6pm; Thu 10am–7pm.

  1. 20 E 69th St, (at Madison Ave)
More info

McNally Jackson Store

  • Price band: 3/4

The beloved bookstore opens a boutique around the corner, dedicated solely to work-space furnishings ($2–$4,000). The cozy 400-square-foot shop features walls lined with vintage and contemporary art prints ($15–$500). Discover European-made furniture, such as Discipline oak-and-leather chairs ($2,000) from Milan, or shop domestic goods such as a Reed La Plant walnut-and-maple desk ($1,900) from Portland, Oregon. Owner Sarah McNally believes in living with just the items we use and love, so she stocks uniquely crafted utilitarian items, including Craft Design Technology stainless-steel scissors ($64) from Tokyo, and Andrey and Shay handmade pencil cases ($90) from Tel Aviv. Top off your desk with British brand Another Country’s tape dispenser ($42), eraser pot ($28) and sharpener ($42). ( Mon–Sat 11am–7pm, Sun 10am–6pm.

  1. 234 Mulberry St, (between Prince and Spring Sts)
More info

Shirley + Alice by KWeb Kollects Vintage

  • Price band: 2/4
  • Critics choice

Stylist Khalilah Williams Webb—whose client roster includes Carmelo Anthony, Foot Locker and Carol’s Daughter founder Lisa Price—opens her own shop focused on vintage and eclectic modern clothing ($20–$450) and accessories ($15–$179) for both sexes. The space has exposed-brick walls covered in mismatched artwork and features pieces from the 1950s through ’90s, including a Mr. Blackwell embellished gown ($250), a pair of Ralph Lauren Western-style jeans ($150) and a DKNY leather shoulder bag ($60). Webb also sources new items from indie designers, such as Olori African-inspired dresses ($275) and Vivienne Kelly locally made geometric earrings ($89). (718-484-1025, Tue–Sat noon–7pm, Sun noon–6pm.

  1. 434 Marcus Garvey Blvd, (between MacDonough and Macon Sts), 11233
More info


  • Price band: 2/4

Designer Urvi Tejani’s last name translates to “sparkle” in Hindi, so it’s only natural that she would set out to design fanciful special-occasion jewelry. This is the first storefront dedicated to the brand’s affordable baubles ($50–$700), hair accessories ($50–$185) and handbags ($125–$225) for both weddings and everyday wear. The front of the shop is decked out in velvet ottomans and crystal chandeliers, and stocks Tejani’s nonbridal line, including Indian-inspired drop earrings ($185), chunky jade necklaces ($495) and gem-studded cuffs ($180). Farther back, you’ll find the bridal collection, including crystal chandelier earrings ($120), vintage-looking pearl bib necklaces ($225), rhinestone-encrusted clutches ($200) and decorative feather hair combs ($115). (212-354-3144, Mon–Fri 11am–7pm, Sat 10am–6pm, Sun noon–5pm.

  1. 1458 Third Ave, (at 83rd St)
More info

Got store news? E-mail us at

Users say