New stores (April 19–25, 2012)



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  • Price band: 3/4

For bedroom shopping that doesn’t feel like a chore, hit up the first U.S. outpost of this Greek mattress and furniture company. The eco-friendly brand doesn’t use any springs in its mattresses, instead providing support with layers of natural materials such as coconut fiber, goose down and cactus fibers. Sip a gratis glass of freshly squeezed juice and explore the selection, including horsehair-and-rubber-foam bed toppers ($1,660–$3,680) and a best-seller featuring layers of seaweed ($1,730–$4,060). The shop also sells larger furniture (beech canopy beds, $3,370) and bedding accessories, such as lavender-scented pillows ($165) and ultrasoft fitted jersey sheets ($35). If all the browsing has you yawning, retire to the lower level of the store, where you can test out the merch by taking a nap in the private sleeping room.

  1. 49 Mercer St , (between Broome and Grand Sts )
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Free People

  • Price band: 3/4

Bohemian gals will love this hippie-chic brand’s latest location inside Rockefeller Center—the company’s fifth and largest NYC store. The 7,000-square-foot duplex features a wall of mirrored tiles, exposed brick and hand-carved Indian woodwork. Standout picks include floral minidresses ($128-$168), embroidered tunics ($128) and sheer halter-neck frocks ($198). Look for artful accessories, such as braided toe rings ($14), Dannijo printed iPhone covers ($98) and crocheted foot ties ($58) meant to adorn the tops of bare feet. You’ll also find limited-edition graphic T-shirts ($58)—part of a collaboration with local artists the Wild Unknown and NY Adorned—that are exclusive to this location.

  1. 10 W 49th St , (between Fifth and Sixth Aves )
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  • Price band: 3/4

If your plain white lamp shade is boring you to tears, head to this lighting emporium to create a customized topper of your own. Owners Mark Candido and Ronald Scinto own two home stores in Connecticut, but this is their first NYC shop. Stop by the French-inspired boutique, decked out in leopard-print carpets and colorful curtains, to commission a custom shade from either your own fabric or imported European ones sold in store ($100-$1,500). Ready-made options include rawhide lamp shades ($125-$400), miniature raffia styles ($35) and fuzzy zebra-print versions ($235). One side of the space features an old-school workshop, where you can get any lamp rewired or repaired ($45-$500), and pick up fixtures such as vintage-inspired filament lightbulbs ($10).

  1. 223 E 58th St, (between Second and Third Aves)
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Those who crave threads with a relaxed California vibe should visit the first NYC shop of this casual-wear brand (it was previously available only at Anthropologie and major department stores). Inside, you’ll encounter natural wood fixtures, a plush daybed outfitted in Splendid fabrics and live plants that offset the rugged brick walls. Ladies can scoop up brightly colored strapless frocks ($98), supersoft striped maxidresses ($158) and long-sleeved striped tees ($74). For gents, there’s the Splendid Mills line, featuring plaid button-ups ($148), multicolored striped tees ($78) and cotton shorts ($98). Don’t miss the label’s body-care products, including avocado-and-mango scrubs ($26), honey-and-aloe body butters ($32) and vitamin-rich hand creams ($12).

  1. 111 Spring St, (between Greene and Mercer Sts)
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Springle pop-up

Since 2006, Massachusetts jewelry designer Jill Schwartz has been hosting Jingle, a temporary multidesigner holiday shop in Chelsea Market. This is the first year that she’ll unveil a spring version of the fair in the same massive space. The ten-day bazaar will feature booths from 18 different vendors, including Beebop & Wally, Fred Flare and Motel Deluxe. Check out Schwartz’s own collection, Elements Jill Schwartz, which includes colorful beaded earrings ($77) and assorted charm and stone necklaces ($140). Peruse great gift ideas, such as Linden Hill Gardens fern-filled terrariums ($85), Hudson Valley Hatworks lace cabbie hats ($32) and Junk Lab Design lamps made from found objects ($695). We’re fans of Fred Flare’s kitschy goods, especially ice-cream lamps ($50), Baggu canvas totes ($28) and BB Dakota striped frocks ($64).

  1. 75 Ninth Ave, (between 15th and 16th Sts)
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St(color)ry pop-up

Several popular wallet-friendly brands have come together to showcase vibrant men’s and women’s threads, as well as electronics and travel essentials—most of which are normally found exclusively online. The temporary store features more than 1,000 items from labels such as Urbanears, Incase and Cosabella. Keep an eye out for Mary-Kate and Ashley Olsen–designed StyleMint basic tees ($30), mullet skirts ($30) and three-quarter-sleeved striped dresses ($60). You’ll also find BaubleBar stacked rings ($54), neon link necklaces ($26) and tortoise-shaped studs ($24). Check out Chromatic Gallerie’s debut collection of office-ready heels ($88) in both cheetah print and solid colors. Stay up-to-date by following the store’s Twitter handle (@ThisIsStory) for a schedule of in-store classes and party announcements.

  1. 144 Tenth Ave, (at 19th St)
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  • Price band: 3/4
  • Critics choice

Husband and wife Rob Magnotta and Winnie Beattie have opened their first boutique, filled with eclectic women’s threads ($97–$2,000), accessories ($41–$2,500) and vintage books ($13–$80) meant to imbue a cozy feeling. The space retains the original hardwood floors from its past life as an olive-oil factory and uses an antique post-office mail sorter for merchandise. Zebra-print rugs and tropical plants give it a nature-inspired vibe. Shoppers can also nab home goods such as Auntie Oti towels ($41) handwoven in India and beach-scented Apothia candles ($55). Embrace your inner romantic with Roseanna lace tops ($212) and Vanessa Bruno Athé chambray dresses ($306). Extra trimmings include Locals flip-flops ($18), which are native to Hawaiian drugstores; Jerome Dreyfuss linen-and-leather handbags ($288); and VK Lillie necklaces ($667) filled with healing crystals.

  1. 181 Mott St, (between Broome and Kenmare Sts)
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