New stores (August 11--17, 2011)

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  • Babette

  • Babette

  • Photograph: Krista Schlueter

    Honeysuckle and Hearts vintage dress, $39, at Dekalb Market

  • Photograph: Krista Schlueter

    YakBlak aviator sunglasses, $120, at Dekalb Market

  • Fool's Gold

  • Fool's Gold

  • Frye

  • Frye-128

    Frye hiker boots, $298 each

  • Frye-128

    Frye leather satchel, $448

  • Maison 24

  • Maison 24

  • Alexandra von Furstenberg rectangle vases, $310 each, at Maison 24

Babette

Babette
Starch be gone and irons be damned: Jet-setters won't need to fold or press the crinkled and pleated threads offered at this women's boutique. Collapse onto one of the black leather couches after sifting through Babette's textured togs ($91--$700) displayed on simple racks. Simplistic dressers will find plenty of basics, including layered mesh tanks ($91) and crinkled knee-length skirts ($230), while statement makers can snag drawstring floral dresses ($370) and swirly wrinkled tunics in a variety of colors ($231). Mention TONY for 10 percent off all purchases through August 31. 353 Columbus Ave between 76th and 77th Sts (212-780-0930, babettesf.com). Mon--Sat 10am--7pm, Sun 11am-6pm.

Dekalb Market
Calling all foodies and fashionistas: Grab your wallet and skedaddle over to this much-anticipated marketplace, which is a triumvirate of food, retail and eco-minded sustainability projects. The bazaar's 22 vendors are showcasing their goods in brightly painted, repurposed shipping containers that serve as retail outlets and restaurants. Support local businesses and art foundations, like the Pratt Design Incubator, which is shilling Holstee recycled wallets ($25) and Alder printed silk scarves ($144). Chomp on Mazie's Bites crispy fried-fish tacos (two for $10) or Cuzin's Duzin three-piece mini doughnut samplers ($1), then slip into Honeysuckle and Hearts vintage gems, including a 1970s lace maxidress ($98) and a pink long-sleeved romper ($45). Try on a few pairs of YakBlak's restored vintage eyeglasses ($120--$200) before you prowl through Daga Antiques for handmade silver-and-stone necklaces ($20--$250) and Pauline Trigre heirloom gold-link belts ($400). Dekalb Market's extensive one-acre property is also home to Dekalb Farm, and while the locally grown fruits and veggies from the Brooklyn Grange and Newton Farm Cooperative are sadly not for sale, you can learn how to cultivate your own produce at 3rd Ward's free monthly workshop on urban agriculture. 332 Flatbush Ave at Willoughby St, Downtown Brooklyn (212-529-9262, dekalbmarket.com). Daily 8am--10pm.

Fool's Gold
At first glance, it's hard not to mistake this music haven for a French bistro, but that's just how Fool's Gold record label art director Dust La Rock wants it. The petite store serves up T-shirts ($22--$25) and canvas tote bags ($25) screen-printed with the house logo designed by La Rock. There are also collaborative items, including wool laptop cases codesigned with Italian brand Pijama ($50). If you're not in the mood to shop, discuss music with your friends at the tables and chairs outside, or grab a stool at the music bar, where you can listen to two iPod Touches featuring artists on the Fool's Gold label, such as Duck Sauce, the Suzan and up-and-comer Cubic Zirconia. CDs ($10) and vinyl ($10--$15) and DVDs of live concerts ($15) are also available. Mention TONY for 10 percent off all purchases through August 31. 536 Metropolitan Ave between Union Ave and Lorimer St, Williamsburg, Brooklyn (347-294-4224, foolsgoldrecs.com). Mon--Sat noon--6pm.

Frye
This Americana shoe brand, known for its durable boots and leather goods, has opened its first-ever store. Exposed brick walls, reclaimed barn doors and high black tin ceilings decorate the heritage-themed boutique, which houses hundreds of shoe styles, including men's hiker boots with colorful laces ($298) and women's heeled booties ($248). You'll also discover accessories, such as weatherworn leather satchels with hand and shoulder straps ($448). Frye is also teaming up with Los Angeles designer Tara Cullen to create an exclusive line of silver and gold jewelry ($80--$600). Green-goers will appreciate that the environmentally friendly shop is one of few retail spaces in Manhattan seeking LEED certification. 113 Spring St between Greene and Mercer Sts (212-226-3793, thefryecompany.com). Mon--Sat 11am--7pm, Sun noon--6pm.

Maison 24
After siblings Allison Julius and Louis Marra successfully opened their first luxury lifestyle boutique in the Hamptons in 2008, they decided to bring it to Park Avenue. But don't expect hoity-toity French country home decor: Maison 24 contrasts the typically traditional taste of its clientele by introducing edgier, surreal designs and embracing disco culture. The store's interior makes a statement with illuminated white shelves, shaggy carpets, a graffiti-covered phone booth and a black brick wall displaying framed Anton Perich photographs capturing Studio 54's glory days. It's a trove of the best and unexpected knickknacks, offering accessories ($28--$2,200), artwork ($1,400--$25,000), clothing ($85--$140), music ($25--$75) and even toys ($145--$600). You'll find plenty of one-of-a-kind goods, such as a Jimmie Martin hand-painted throne-style chair ($4,250) and a psychedelic cushioned bench ($3,800). Take advantage of wallet-friendly pieces, including house-label velvet pillows with feather designs ($145) and scented candles ($38), as well as Alexandra von Furstenberg rectangle vases in rainbow colors ($310). Mention TONY for 15 percent off all purchases of more than $100 (excluding art) through August 17. 470 Park Ave between 57th and 58th Sts (212-355-2414, maison24.com). Mon--Sat 10am--7pm, Sun 11am--5pm.

Compiled by Elizabeth Denton, Brittany Leitner, Kristina Rodulfo, Melody Serafino, Perri Tomkiewicz and Kristen Valaika. Got store news? E-mail us at shopping@timeoutny.com.

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