New stores (August 15–21, 2013)

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  • Alumni

  • Adidas high-top sneakers, $130, at Alumni

  • Only NY NYC tee, $32, at Alumni

  • Flint and Tinder pop-up

  • Flint and Tinder colored briefs, $22 each

  • Teranishi minimalist wallet, $85, at Flint and Tinder pop-up

  • The Mason Shaker cocktail shaker, $29, at Flint and Tinder pop-up

  • Photograph: Melissa Sinclair

    MW10018 plus

  • Photograph: Melissa Sinclair

    Lumete oversize sunglasses, $245, at MW10018 Plus

  • Photograph: Alvina Lai

    Dessu colorblock blouse, $325, at MW10018 Plus

  • Photograph: Alvina Lai

    Kai D denim button-up shirt, $225, at MW10018 Plus

  • Wonder Lee Scrabble bowtie, $30, at QNS Urban MKT

  • Ely & Road reclaimed-wood side tables, $185 each, at QNS Urban MKT

  • Sweaty Betty printed capris, $105

  • Sweaty Betty lightweight athletic tank, $100

  • Vianova

  • Photograph: Melissa Sinclair

    Tallawa halter top, $65, at Vianova

  • Photograph: Melissa Sinclair

    Tandava 3-D–printed bracelet, $20, at Vianova

Alumni

Alumni

  • Price band: 2/4

Owner Gene Han transformed the former Rugged Sole shop into a sneakerhead’s dream—walls are lined with hundreds of kicks from brands such as Nike, Adidas, Vans and Converse. Although you’ll find a small assortment of guys’ streetwear staples, such as G-Star Raw jeans ($144–$210), Only NY graphic tees ($32) and Play Cloths illustrated tanks ($28), sneakers for men ($50–$300) and women ($45–$250) are the store’s specialty. Men’s highlights include Nike classic high-tops ($120) and Opening Ceremony x Adidas limited-edition neon-detailed sneakers ($178). Ladies will find Opening Ceremony x Adidas canvas printed styles ($90) and Vans classic slip-ons ($42–$55). 298 Utica Ave at Union St, Crown Heights, Brooklyn (718-953-4696, alumniofny.com). Mon–Sat 10am–8pm, Sun 10am–6:30pm.

  1. 298 Utica Ave, (at Union St)
More info

Chic Rattle & Roll

  • Price band: 2/4

Friends Danielle Mazzurco and Lisa Dunn’s boutique on wheels boasts trendy men’s and women’s threads ($25–$80) and unisex accessories ($10–$35). Check the website for the punked-out, pink-and-black truck’s location, which changes every few weeks. There are only five of most items, but we recently spotted fedoras ($35), EyeDesign sunglasses ($25), a Flying Tomato chiffon maxidress ($62) and a Mono B faux-leather top ($42). Mention TONY for 20 percent off all purchases through Dec 31. Locations throughout the city; visit chicrattleandroll.com.

  1. Locations throughout the city, (visit chicrattleandroll.com)
More info

Flint and Tinder pop-up

  • Price band: 3/4

This local menswear brand is taking over Story, a 2,000-square-foot shop that features rotating designers, similar to a gallery. As part of its Made in America shopping concept, you’ll find more than 100 U.S.-manufactured brands curated by Flint and Tinder founder Jake Bronstein. Guys will love Flint and Tinder white crew socks (two pack $16), vintage-looking briefs ($22) and straight-leg denim jeans ($89), arranged against a cross-country wall road map. Great gifts from other American brands include Teranishi minimalist wallets ($85) and the Mason Shaker cocktail shakers ($29). 144 Tenth Ave at 19th St (212-242-4853, thisisstory.com). Mon–Wed, Fri, Sat 11am–8pm; Thu 11am–9pm; Sun 11am–7pm. Through Sept 29.

  1. 144 Tenth Ave, (at 19th St)
More info

MW10018 Plus

  • Price band: 3/4

After working as a designer and merchandiser in Hong Kong for 23 years, Monique Wong opens a store dedicated to showcasing her own clothing line, MW10018, as well as garb from five other local designers: Dessu, Kai D., Huffdust, Lumete and Simply Natural Clothing. Expect to find an impressive collection of casual yet chic menswear ($40–$400), womenswear ($48–$525) and accessories ($35–$275). Ladies’ highlights include Dessu colorblock blouses ($325), house-label sheer maxidresses ($398) and Lumete oversize sunglasses ($245). Men should look for Huffdust graphic tees ($45) and Kai D. denim button-down shirts ($225). Shoppers wanting a more personalized garment can make an appointment to meet with Wong and create their own piece. Custom designs are priced on a case-by-case basis, and take between four to eight weeks to complete. 239 Mulberry St between Prince and Spring Sts (mw10018plus.com). Tue–Sun noon–7pm.

  1. 239 Mulberry St, (between Prince and Spring Sts)
More info

QNS Urban MKT

  • Price band: 3/4

Each Saturday, dozens of local vendors hawk food ($2–$15), jewelry ($5–$50) and art ($20–$190) inside the historic Standard Motor Parks building in Long Island City. In the 4,000-square-foot space, you’ll find handmade goods such as Ely & Road reclaimed-wood side tables ($185) and Wonder Lee funky scrabble bowties ($30) that can be customized with up to six letters. Snack on Vine and Ice artisanal ice cream ($4), including a movie-night flavor that mixes a buttered-popcorn base with toasted raisins and dark-chocolate flakes. Don’t leave without visiting Brooklyn Grange, a rooftop farm above the market that shoppers can tour for free during their trip (11am–3pm). 37-18 Northern Blvd at 37th Ave, Long Island City, Queens (qnsurbanmkt.com). Sat 11am–6pm.

  1. 37-18 Northern Blvd, (at 37th Ave)
More info

Sweaty Betty

  • Price band: 3/4

Lululemon, watch your back: British activewear brand Sweaty Betty finally arrives stateside with its first NYC store. The fitness-meets-fashion label provides women with versatile threads, such as packable running jackets ($175) featuring an elastic pull on the front zip that doubles as a hair band. Workout must-haves include printed capris ($105), colorful dance shorts ($80) and lightweight athletic tanks ($100). Test out your new gear and get fit for free at the store’s in-house studio, where fitness classes take place (just sign up for a gratis membership). Fitness professionals always receive 20 percent off loot both in-store and online. 77 Mercer St between Broome and Spring Sts (sweatybetty.com). Mon–Sat 11am–7pm, Sun noon–6pm.

  1. 77 Mercer St, (between Broome and Spring Sts)
More info

Vianova

  • Price band: 3/4

Veteran antique connoisseurs and vintage collectors Sebastian and Colleen Vianova relocate their year-old Clinton Hill shop to a more intimate space just three doors down. The duo stocks women’s clothes ($25–$300), accessories ($25–$1,000) and housewares ($25–$400), combining locally made duds with vintage and antique treasures. The 650-square-foot space boasts crown moldings, glass doorknobs and built-in cabinets for displaying Tallawa halter tops ($65), Spirito gradient skirts ($40) and Tandava Brooklyn-made 3-D–printed bracelets ($20). One-of-a-kind picks include a ’70s Gunne Sax lacy dress ($85), a fully functional Audio Plus 1960s record player ($55) and a ’70s Fred Perlberg wide-leg jumper ($280). Finish your throwback look with 1840s Biedermeier floral brooches ($254) and mid-1800s Italian hairpins ($135). Mention TONY in store or use code “TONY1” online for 20 percent off all purchases through Sept 15. 711 Myrtle Ave between Spencer and Wallworth Sts, Clinton Hill, Brooklyn (646-628-6283, vianovanyc.com). Mon–Wed, Fri–Sun by appointment; Thu 5–10pm.

  1. 711 Myrtle Ave, (between Spencer and Wallworth Sts)
More info

Got store news? E-mail us at shopping.ny@timeout.com.



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