New stores (February 18-24)

  • Brad Johns for the Red Door Spa

  • Less Less

  • Oneida coral-patterned dinnerware sets, $25, at Less Less

  • Neal Mello

  • 1980s ankle booties, $40, at Neal Mello

  • Coral-shaped rose gold ring with tsavorite garnets, $3,400, at Reinerland

  • Silver ring with smoky quartz stone, $145, at Reinerland

  • Andrea Lucille Calla Lily ring studded with blue and white diamonds, $425, at Shop @ Green Desk

  • Stewart/Stand

  • Flatterware collapsible travel cups and bowls, $5--$15, at Stewart/Stand

  • Kevin McElroy Urbano trash cans, $25 each, at Stewart/Stand

Brad Johns for the Red Door Spa

Brad Johns Studio at Red Door Spa Overpriced salons are a dime a dozen in our status-obsessed city, but getting your hair done by a celebrity colorist may be worth the moolah. At this studio, run by the head colorist from the Red Door chain, $65 buys you a blowout, $175 a shearing, and $200 a custom dye job to complement your eye color and skin tone (a known specialty of Johns’s). He’ll also be selling his own baked-clay wall art, stamped with inspirational sayings (starting at $150). 691 Fifth Ave at 54th St, seventh floor (212-546-0352, Wed--Sat 8am--6pm.

High Horse Salon Kristi Banister’s Williamsburg salon resembles a Western barbershop, decorated with antiques, sepia-tone photos and deep mahogany. After a shampoo on the basement level, you’ll be led up the spiral staircase to the ground floor, where Banister or stylist Alissandra Hipona will give you a wash-and-go cut (women $60, gents $40) or custom color (single process $80). Mention TONY to receive 10 percent off all services through March 18 (first-time customers only). 103 Havemeyer St between Grand and Hope Sts, Williamsburg, Brooklyn (718-388-7703). Tue--Sun noon--9pm. Cash only.

Less Less At first glance, it may seem that this superstore stocks the same essentials as your local pharmacy. But step inside and you’ll find brand-name apparel, cosmetics and housewares going for 30 to 70 percent off. The merch is neatly organized in well-lit, spacious aisles, making it easy to bargain-hunt for Chinese Laundry cross-body purses ($14), men’s French Connection henleys ($12) and Oneida coral-patterned dinnerware sets ($25). Mention TONY to receive 10 percent off everything through March 25. 150 W 24th St between Sixth and Seventh Aves (212-366-0380, Mon--Fri 8am--9pm; Sat, Sun 10am--7pm.

Neal Mello Williamsburg’s newest vintage shop, named after its owner, offers a well-edited collection of timeless wares for men and women. The decor feels rustic: Garments hang off nautical ropes and pulleys, and are displayed against a backdrop of raw, salvaged wood from local scrap yards. And unlike other bank-busting secondhand stores, these duds are wallet-friendly: We found 1970s Pendleton wool shirts for $40, peplum party dresses for $50, and ’80s ankle booties for $40. Mention TONY to receive 20 percent off through February 28. 552 Grand St between Lorimer St and Union Ave, Williamsburg, Brooklyn (347-599-0977). Mon, Wed--Sun 11am--8pm.

Reinerland With lights so bright they can probably be seen from outer space, this LES beacon features handcrafted jewelry from husband-and-wife design duo Reiner Mengesdorf and Cristina Taranu. Treasure seekers will find an array of simple but extraordinary pieces, including sterling silver rings with smoky quartz stones and matching necklaces ($145 each), stackable bands with semiprecious gems (from $65) and a sterling silver sea-horse pendant gripping a sapphire stone in its mouth ($165). Big spenders can get their paws on stunning coral-shaped rose gold rings with tsavorite garnets ($3,400); little spenders should check out Charm NYC’s stylin’ head gear, which includes reversible newsboy caps ($68). Mention TONY to receive 15 percent off all jewelry and hats through March 10. 90 Stanton St between Ludlow and Orchard Sts (646-418-9818, Daily noon--6pm.

Shop @ Green Desk Those needing a 12-step program to detach themselves from home decor superpowers like Ikea and Target might take refuge in Jack Guttman’s eco-friendly retail space. Shared utilities and affordable costs make it possible for local shopkeepers to rent short- or long-term space under this one roof. Beneath the energy-efficient lights, you’ll discover wares from 20 innovative vendors, like Andrea Lucille, whose baubles include sterling silver branch necklaces with black and white pearls ($68) and Calla Lily rings studded with blue and white diamonds ($425), and Ken Takadashi, whose funky Kin ichi Ogata bean-shaped pine chairs ($850) we’re mad over. 145 Front St between Jay and Pearl Sts, Dumbo, Brooklyn (718-210-3650, Hours vary by retailer.

Stewart/Stand Kooky mirrors and metal clocks decorate the walls of this family-operated concept shop. Owner Theo Stewart-Stand and his relatives craft items such as stainless steel technical wallets ($85), which magnetically shield your credit card numbers from identity thieves with electronic scanners. For your less-paranoid friends, the store sells luxurious Kobo votives in spicy scents like leather mahogany ($34), colorful Kevin McElroy Urbano trash cans ($25) and Flatterware collapsible travel cups and bowls ($5--$15). 140 Front St at Pearl St, Dumbo, Brooklyn (718-407-4197, Daily 11:30am--7pm.

Compiled by Laura Lanz-Frolio, Emily Roitman, Jordan Shakeshaft and Jenaya Singleton. E-mail store news to

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