New stores (February 7–13, 2013)



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  • Photograph: Jessica Lin


  • Photograph: Jessica Lin

    Cathexis vintage glasses, $45, at Artifact.

  • Photograph: Jessica Lin

    The Loved One bralettes, $38 each, at Artifact.

  • Brooklyn Rock T-shirt, $24

  • Brooklyn Rock graphic canvas tote, $18

  • Photograph: Camille A Fernandez


  • Mi Asunta necklace, $230, at Foundfuture

  • I Heart Berlin digitally printed scarf, $59, at Foundfuture

  • Pol mirror-print dress, $198, at Foundfuture

  • LoveMert wood rings, $36 each, at Foundfuture

  • Massimo Salon Inc.

  • Sandro

  • Sandro tropical palm-tree-print tee, $110

  • Sandro leather-trimmed cotton-and-linen blazer, $600

  • Sea zip-up tweed dress, $405

  • Sea striped sleeveless frock, $445

  • SlapBack

  • Bettie Page pencil dress, $128, at SlapBack

  • Switchblade Stiletto high-waisted skirt, $58, at SlapBack

  • Vanessa Bruno leather gladiator sandals, $773

  • Vanessa Bruno laser-cut purse, $1,111

Photograph: Jessica Lin



  • Price band: 2/4

Before opening this offbeat, homey shop featuring vintage and Brooklyn-made goods, owners Josephine Trzaska and Aaron Huston worked as an urban planner and a furniture designer, respectively. The roommates merged their flair for design to launch this exposed-brick shop, full of handmade crafts (With Roots terrarium necklaces, $45–$55) and secondhand treasures (vintage board games, $10–$50). For the ladies, snag the Loved One lace lingerie ($24–$62) and Raquelle made-in-NYC printed dresses ($75–$200). For guys, you’ll find hats ($45–$175), scarves ($45–$175) and vintage eyewear ($45) from Cathexis. Furnish your pad with heirloom Turkish rugs ($400–$1,000), Halona stained-glass planters ($75–$200) and Maker’s Circle ceramic lampposts ($160). (718-530-6137, Tue–Sun noon–8pm.

  1. 155 Freeman St, (between Franklin St and Manhattan Ave), 11222
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Brooklyn Rock

  • Price band: 2/4

After selling his unisex screen-printed clothing ($28–$60) and accessories ($10–$20) at the Coney Island Museum and Dekalb Market, artist Chris Smith opens his first permanent spot across the street from the Barclays Center. The quaint shop’s teal facade beckons you into the space, featuring a blue-tiled floor, neon-light boxes and glass shelves displaying threads. The back of the store acts as an open work space, where Smith and his artist wife, Yukiko Wada, construct their own designs and transfer the mostly Kings County–themed images onto tees ($24), button-ups ($35) and hoodies ($50–$60). Grab a colorful apron ($20) printed with the famous Cyclone roller coaster, or shirts ($24) emblazoned with images of Brooklyn native Larry David or Lord of the Rings phrases, including "Tolkien in the boy’s room. (347-383-1131). Daily noon–11pm.

  1. 454 Dean St, (at Flatbush Ave), 11217
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  • Price band: 2/4

After Hurricane Sandy swept through Red Hook, Shannon Lorraine moved her seven-year-old Soho boutique and showroom to help bring business back to one of her favorite neighborhoods. Located in an old furniture factory, the shop hawks seven unique and ecologically sustainable lines of women’s apparel ($88–$650) and accessories ($28–$525). Take in stellar views of the Statue of Liberty while shopping for enchanting pieces from budding designers, including Pol spotted shift dresses ($198), Lambillotte silk draped pants ($259), Flotsam and Jetsam brass-and-silver jewelry ($60–$420) and local favorite Mi Asunta formable layered necklaces ($172–$230). Also be sure to snag avant-garde digitally printed scarves ($36–$59), created by the winners of e-tailer Front Row Society’s ( monthly online design contest. (347-889-5403, By appointment only.

  1. 201 Richards St, (at Coffey St), 11213
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Massimo Salon Inc.

Massimo La Rocca spent 27 years styling hair both locally and throughout Europe, even serving as the creative director at Revolver Salon. He opens his first spot along with his wife, Naomi Okawa, who is also a stylist. The contemporary space is decorated with paintings from Australian artist Chris McDonald (, and features a Porsche barber chair and three styling seats beneath a glam disco ball. Services include haircuts (with La Rocca $65–$85, with one of the other three stylists $50–$80), single-process color ($80) and clear glosses ($60). Ask about Balayage color ($160–$200), offered only by La Rocca, in which he hand-paints the highlights to create a more natural look. Before you leave, pick up TIGI ($15–$40) and Milbon ($20–$60) products, such as the latter line’s Lusse hair cream ($20), used in the salon for taming tresses. Mention TONY for 10 percent off any color, highlight or Balayage service through February 28. (646-234-2724, Mon–Fri noon–8pm, Sun 1–6pm.

  1. 179 Orchard St, (between E Houston and Stanton Sts), 10002
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  • Price band: 3/4

The beloved French brand opens its fourth NYC store (the others are in the West Village, Noho and on the Upper East Side), selling chic Parisian women’s clothing ($110–$1,100) and accessories ($165–$700). Keeping in line with the company’s streamlined aesthetic, decor elements such as white brick walls, vintage steel handrails and blond-wood floors create a crisp backdrop for the sharp designer duds. On the racks, you’ll find tropical palm-tree-print tunics ($270), leather-trimmed cotton-and-linen blazers ($600) and printed silk scarves ($200). Stay ahead of the curve with perforated-leather sandals ($425) and studded-leather high-top sneakers ($600). (212-226-2090, Mon–Sat 11am–8pm, Sun noon–6pm.

  1. 150 Spring St, (between West Broadway and Wooster St), 10012
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Sea pop-up

  • Price band: 3/4

NYC designers Sean Monahan and Monica Paolini craft feminine women’s threads (sold at high-end spots such as Barneys New York) out of their Chinatown design studio. For the first time, you can get the entire line ($150–$645) under one roof, inside Scoop NYC’s Meatpacking District concept shop. The shop features the label’s resort 2013 collection, including jersey lace tees ($150), tweed-and-leather motorcycle jackets ($645) and cravat-print trousers ($413). We’re pining for the label’s cool-girl dresses, including zip-up tweed styles ($405) and striped sleeveless frocks ($445). (212-691-1926, Mon–Wed, Sun 11am–7pm; Thu–Sat 11am–8pm. Through Feb 26.

  1. 875 Washington St, (at 14th St), 10014
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  • Price band: 2/4

After working as a film stylist and corporate fashion buyer for the last 15 years, Renee DiDio has opened her own space dedicated to vintage-reproduction women’s clothing ($32–$180) and accessories ($12–$58) from brands such as Sailor Jerry, Rocksteady and Dirty Dolls. The pink-and-black space is outfitted with leopard-print accents, and old movie posters and photographs. Try on Bettie Page pencil dresses ($128) and Switchblade Stiletto high-waisted skirts ($58). Add-ons include Kitsch ’n’ Kouture razor-blade–shaped necklaces ($24) and Classic Hardware sparrow brooches ($28). (347-227-7133, Mon–Fri noon–9pm, Sat 11am–9pm, Sun noon–8pm.

  1. 490 Metropolitan Ave, (between Rodney St and Union Ave), 11211
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Vanessa Bruno pop-up

  • Price band: 4/4

The Parisian designer’s feminine threads are making their way to NYC with the label’s first temporary shop. The 450-square-foot, bi-level space feels like an art gallery, thanks to oversize folding screens printed with images of the brand’s latest campaign, shot by photographer Mark Borthwick ( You’ll find the spring and pre-fall collections (usually available locally at Scoop NYC and boutique Ludivine), including dresses in embroidered chambray ($1,364) and nude satin ($1,808). Nosh on Ladurée macarons ($3 each) and shop luxe basics, such as crepe jackets ($649), silk tops ($536) and wide-leg trousers ($403). Accessorize your new look with laser-cut purses ($1,111) and leather gladiator sandals ($773). Don’t miss the collection of Bernard Chauveau Éditeur’s 32 French artbooks ($14–$75), a series of tomes created exclusively for the store. (212-228-1085, Daily 10am–7pm. Through Feb 26.

  1. 131 Greene St, (between W Houston and Prince Sts), 10012
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