New stores (February 9--15, 2012)



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  • Cecilia Wong Skincare

  • Cecilia Wong Skincare exfoliating milk cleansers, $42 each

  • Cecilia Wong Skincare moisturizers, $68 each

  • ARZA Design hands-free bracelet bags, $18--$428 each, at ID Pop Shop pop-up

  • Atlantis Jewelry druzy quartz heart-shaped necklace, $75, at ID Pop Shop pop-up

  • Photograph: Chiara Marinai

    Jay Godfrey snakeskin-print one-shoulder dress, $325

  • Photograph: Chiara Marinai

    Jay Godfrey silk dress, $395

  • Melissa x Gareth Pugh zig-zag flats, $123

  • Melissa x Jason Wu grosgrain bow flats, $135

  • Melissa sling-backs featuring crackle patterns, $79

  • SEW Moni

Cecilia Wong Skincare

Cecilia Wong Skincare
After honing her holistic-treatment skills in her native Hong Kong for three years, skin-care guru Cecilia Wong opened her original spa off of Union Square in 2009. Now, the haven has relocated further north to a sleek, larger space, outfitted with raw cement walls, leather couches and oversize windows. Sip a complimentary cup of tea before sampling one of Wong's gentle facials that use products from her own organic skin-care line. Try the skin-brightening oxygen facial ($175), which includes an enzyme peel, lymphatic drainage and black currant serum-infused oxygen spray, or the signature Lift and Shine facial ($250), which uses microcurrents and ultrasonic LED lights to encourage circulation in the face and combat aging. Keep your visage glowing between visits by picking up items from her eponymous line, including refreshing toner mists ($32), exfoliating milk cleansers ($42) and moisturizers infused with licorice root and pumpkinseed oil ($68). 224 Fifth Ave between 26th and 27th Sts, third floor (917-596-5206, Wed, Thu noon--6pm; Sat 10am--6pm.

Gotham Lasik & Skincare
Owner Chris Coffee started this white-glove medical spa with his mentor, physician Dr. Brian Bonanni, in order to offer his patients cosmetic surgery services in a welcoming, nonclinical environment. Procedures such as antiaging Botox, Dysport and Juvederm cosmetic filler injections ($400--$900), and bladeless Allegretto WaveLight high-speed laser vision correction ($2,000--$3,000 per eye) take place inside six private rooms, featuring comfy sofas and views of 57th Street. But if the thought of going under the knife scares you, there are plenty of noninvasive treatments available, too: Sun-worshippers might want to try the Obagi Blue Radiance facial peel ($150--$200), which promises to correct photodamage and brighten your epidermis's appearance. Budget-friendly offerings include an eye revitalizer service ($40), during which an aesthetician moisturizes your lids and gently taps a buzzing tool around your peepers to infuse your skin with the serum, and lip treatments ($35) that include a gentle massage with a light exfoliant and temporary lip color to make your pout look fuller. 346 57th St between Eighth and Ninth Aves (212-581-1280, Mon--Fri 9am--6:30pm, Sat 10am--5pm, Sun 11am--5pm.

ID Pop Shop pop-up
This rotating shop features more than 13 local designers, including jewelry lines Studio DuArte and Attitude by Jeanne. After a successful run in December 2011, coordinators Raoul Calleja of Vernakular Photo Designs ( and Barbara Wilkinson of Over the Moon Jewel ( are back with even more products this time around. Adorn yourself in classic, handmade baubles, such as Atlantis Jewelry's druzy quartz heart-shaped necklaces ($75). Slip into soft organic cottons, such as NaturevsFuture's pleated-front frocks ($188); colorful winter accessories, including N:F:P cherry red legwarmers ($95); and accessories for a night-out, such as ARZA Design hands-free bracelet bags ($18--$428). Beauty offerings include RICA Body and Bath olive butter foot balm ($22). 75 Ninth Ave between 15th and 16th Sts (646-732-6877, Daily 10:30am--7:30pm. Through Feb 29.

Jay Godfrey
Favored by city socialites and red carpet--bound celebrities alike, this line of sleek women's apparel opens its first standalone boutique, in the Meatpacking District. Inside, find all the essentials you need as a woman living in NYC, ranging from office-appropriate wide-leg trousers ($195) and fitted blazers with leather lapels ($530), to casual silk tunics ($170--$188) for effortlessly polished weekend brunches. Godfrey's best offerings, however, are undoubtedly his party-ready, body-flattering dresses ($298--$425), including snakeskin-print, one-shoulder minis ($325) and shift-style LBDs ($425). 810 Washington St at Gansevoort St ( Mon--Wed 11am--7pm, Thu--Sat 11am--8pm, Sun noon--6pm.

Melissa Shoes
This Brazilian footwear brand is best known for reimagining plastic jelly shoes and frequently collaborating with high-end designers such as Vivienne Westwood and Jean Paul Gaultier. Melissa's first stateside store adapts the artsy, gallery-inspired interior of the So Paolo flagship, displaying the waterproof, PVC-crafted kicks ($53--$350) on individual pedestals clustered in groups throughout the all-white space. Discover a wide selection of flats, ranging from eye-catching zig-zag styles by Gareth Pugh ($123) to basic black ones adorned with grosgrain bows from the Jason Wu collection ($135). House-brand heels, such as mod sling-backs featuring crackle patterns ($79), and boots, including classic oxford styles ($70), will keep your feet stylish and dry in a downpour. 102 Greene St between Prince and Spring Sts (212-775-1950, Mon--Sat 11am--7pm, Sun 11am--6pm.

SEW Moni
Since moving their shop from Corpus Christi, Texas, to Ridgewood, Queens, in 2010 proved to be successful, mother-daughter duo Moni and Criselda Briones have opened this second location in Williamsburg. Previously, you could only purchase home-sewn aprons and tote bags, but the store has now become a mecca for sewing enthusiasts. Retro, hand-cranked Singer sewing machines dressed in hand-painted flowers complement the boutique's vintage vibe. Inspired by the family's love of needle and thread, the crafts company offers an assortment of weekly classes ($160--$240) and weekend workshops ($80) that you can register for online. Although the space was adapted to be larger than the Queens spot in order to hold classes, seamsters can now also purchase an array of trims and tools for all their needlework needs. One-of-a-kind patterns ($13) displayed in wooden drawers, Alexander Henry floral fabrics ($7--$16) and sewing notions, such as antique buttons and tape measures ($1--$14), are available. Beginning in March, look for in-store pop-up shops featuring the work of local designers, including Gabriela de la Vega hand-made kyanite teardrop earrings ($190) and Artikal persimmon velour cloches ($150). 330 South 3rd St at Keap St, Williamsburg, Brooklyn (646-943-4721, Mon, Tue 5--9pm; Wed--Fri noon--9pm; Sat, Sun 11am--7pm.

Compiled by Ashley Hoffman, Laura Lanz-Frolio, Allison Merzel and Kristina Rodulfo. Got store news? E-mail us at

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