New stores (July 19–August 1, 2012)

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  • Photograph: Carl Skeene III

    Alexander West

  • Alexander West short-sleeve button-up, $225

  • Alexander West gingham shirt, $225

  • Nina bow-adorned peep-toe pumps, $70, at DSW

  • Photograph: Alex Strada

    Gamine

  • Fortune stacked necklace, $54, at Gamine

  • Prajaa suede desert shoes, $178, at Gamine

  • Nike strappy tank, $42

  • Nike colorblock running shorts, $45

  • Rebecca Taylor patchwork sweater, $495

  • Rebecca Taylor sleeveless dress, $295

  • Photograph: Jonathan Aprea

    Senegalese print tote bag, $15, at Rudy Volcano

  • Photograph: Jonathan Aprea

    Flower shawl, $24, at Rudy Volcano

  • Swarovski black-crystal cufflinks, $75

  • Swarovski mosaic-inspired necklace, $350

  • Warby Parker Readery pop-up

  • Warby Parker Winston tortoiseshell glasses, $95

Photograph: Carl Skeene III

Alexander West

Alexander West

  • Price band: 2/4

Gents on the hunt for affordable custom-made shirts ($145–$245) should hit up the first permanent location of this local menswear brand (its temporary space inside Thérapie closed, along with the department store, earlier this year). Sip a complimentary cocktail at the in-house bar while poring over dozens of swatch books containing more than 2,000 fabric, collar and cuff options shelved on the walls. Make an appointment, and the in-house tailor will take nine different measurements to ensure proper fit. You’ll have your bespoke shirt, which is created in Hong Kong, in three to five weeks. We’re digging cotton gingham styles ($225), short-sleeved striped tops ($225) and linen long-sleeved numbers ($245). Mention TONY for 10 percent off your first purchase through August 31, 2012.

  1. 333 Park Ave South , suite 3D, (between 24th and 25th Sts)
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DSW

  • Price band: 2/4

Designer-footwear fanatics should visit the sixth NYC location of this shoe mecca for discounted current- and past-season goods from brand names such as Sergio Rossi, Jessica Simpson and Converse. Shoes ($30–$350) and handbags ($23–$150) fill the 27,000-square-foot space, leaving little room for decor. Ladies can find Nina satin peep-toe pumps ($70), DV by Dolce Vita gold-trimmed sandals ($50) and Seychelles kitten heels ($60). Men can stock up on Nike sneakers ($65), Florsheim by Duckie Brown suede-and-leather oxfords ($210) and Sperry Top-Sider boat shoes ($75). We also spotted trendy carryalls, such as Betsey Johnson beach-ready totes ($60) and Nine West quilted satchels ($40).

  1. 2220 Broadway, (at 79th St )
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Gamine

  • Price band: 3/4

Despite the tiny, 500-square-foot space and limited selection of men’s ($20–$200) and women’s ($20–$1,000) threads, Gamine manages to pack in a unique selection from emerging international designers such as Brazil’s Vish and Iceland’s Eyglo. In order to showcase each innovative collection, owner Rose Toure kept the store’s decor minimal, with sparsely placed hooks and iron installations adorning unfinished walls. Prajaa suede desert shoes ($178) and Future Sentiments tapestry-inspired T-shirts ($85) are essentials for men, while ladies will be taken by Fortune stacked necklaces ($54) and Alicia Reina lace jumpsuits ($450).

  1. 430 Metropolitan Ave, (between North 5th and 6th Sts)
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Nike Running

  • Price band: 2/4

This 9,000-square-foot, bi-level spot is dedicated to cardio enthusiasts and is the first of its kind in NYC. The space features a wall with high-definition screens playing videos about sponsored athletes, a custom graphic on the stairwell sketched by Nike Free shoe designer Mark Miner and a wood floor made out of reclaimed bleachers from a local college. There are tons of free extras for workout fiends: If you’re looking for some electronic juice mid-run, stop by to recharge your iPod and nab a digital gait analysis on an iPad. New products include Nike+ polyurethane watches ($149) that track your run and heart rate, and long-distance-friendly colorful kicks ($110). Ladies can improve their workout wardrobes with breathable racerback sports bras ($40), formfitting tanks ($42) and low-rise shorts ($35). We especially dig that you can drop off old sneakers for donation, and they’ll be recycled into sport courts and new Nike shoes.

  1. 156 Fifth Ave , (at 20th St )
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Rebecca Taylor

  • Price band: 3/4

Girly girls have another place to shop this New Zealand designer’s popular dresses ($195–$495), separates ($95–395) and accessories ($35–$395), now that she’s opened her third NYC retail spot (the others are in Nolita and the Meatpacking District). True to form, the latest location’s decor is done in a pared-down, romantic style, modeled after a dance studio with white plaster walls, reclaimed wood, mixed-metal shelves and fixtures made from vintage ballet bars. You’ll find plenty of flirty pieces, including printed sleeveless frocks ($295), leopard-print cross-body bags ($195), high-neck halter dresses ($395) and patchwork knit sweaters ($495).

  1. 980C Madison Ave , (between 76th and 77th Sts )
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Rudy Volcano

  • Price band: 2/4

The Guatemala native has moved his ten-year-old namesake boutique from Jackson Heights to the East Village, showcasing men’s ($20–$90) and women’s ($12–$300) clothing and home goods ($35–$2,800), many of which are handmade in Volcano’s homeland. The large space has exposed brick walls, hanging plants, indoor fish ponds and a botanical trellis-covered ceiling. We spotted funky threads, including striped skirts ($34) and men’s cotton summer shirts ($35) designed by Volcano and handmade by Guatemalan weavers. Colorful patchwork quilts ($350–$475), Senegalese print tote bags ($15) and Mayan clay statues ($75) stand out among the home accessories.

  1. 167 Ave C , (between 10th and 11th Sts )
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Swarovski

  • Price band: 2/4

Japanese artist Tokujin Yoshioka helped bring this international brand’s glitzy aesthetic to life, decking out the company’s eighth NYC location with bright chandeliers and a crystallized entrance. Don’t be turned off by Swarovski’s blingy reputation—there’s more here than meets the eye, whether you’re looking to spend $50 or $1,000. Men will find black-crystal cufflinks ($75), rubber key rings with jet hematite crystals ($85) and modern leather wallets ($100). Ladies will adore mosaic-inspired necklaces ($350), timeless stud earrings ($75) and stainless-steel watches ($390). Fancy extras include crystal-adorned USB key chains ($60) and sparkling leather iPhone cases ($48).

  1. 365 Madison Ave, (between 45th and 46th Sts )
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Warby Parker Readery pop-up

  • Price band: 2/4

Hip unisex prescription glasses ($95) and sunglasses ($95, prescription $150) are up for grabs at this e-tailer’s temporary spot inside the Standard Hotel’s lobby. You’ll find the brand’s entire eyewear collection, including tortoiseshell shades and aviators with mirrored lenses. Reading specs are equally badass, as evidenced by speckled round frames and colorful square looks, which were inspired by 1960s French cinema. For every frame purchased, Warby Parker donates a pair to VisionSpring (visionspring.org), a nonprofit that trains low-income women to sell affordable glasses in their communities. Don’t leave without grabbing your favorite novel from the selection of vintage books, such as Franny and Zooey by J.D. Salinger ($25).

  1. 25 Cooper Sq , (between 5th and 6th Sts )
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