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  1. Brooks Brothers

  2. Décor NYC

  3. Set of high-back velvet dining chairs, eight for $8,800, at Décor NYC

  4. Grey Area

  5. Mara Hoffman bathing suit, $300, at Grey Area

  6. Taiana Design horsehair-and-feather earrings, $120 each, at Grey Area

  7. Haute Hippie wide-leg trousers with thigh-high side slits, $395

  8. Haute Hippie draped beaded cocktail dress, $361

  9. Joe Fresh flatform sandals, $49

  10. Joe Fresh men’s vintage hoodie, $39

  11. Joe Fresh marine dress, $29

  12. Joe Fresh sport casual jacket, $49

  13. Karl cotton motorcycle jacket, $350, at Karl by Karl Lagerfeld pop-up

  14. Karl leather fingerless gloves, $65, at Karl by Karl Lagerfeld pop-up

  15. Karl two-tone satin Mary Jane ballet flats, $220, at Karl by Karl Lagerfeld pop-up

  16. Alden for J.Crew wing tips, $515, at the Ludlow Shop at 50 Hudson

  17. J.Crew two-button suit jacket, $425, at the Ludlow Shop at 50 Hudson

  18. Rufskin aviator lambskin jacket, $595

  19. Rufskin slim-fit jeans, $178

New stores (March 22–28, 2012)

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Brooks Brothers
The country’s oldest clothing retailer (it was established more than 190 years ago in Manhattan) continues its heritage of hawking quality, conservative men’s and women’s garb by opening its eighth NYC location. The 3,000-square-foot space features cherry-wood fixtures and serves as an elegant spot for nabbing work-appropriate essentials, such as women’s wool pinstripe pants ($198), men’s unfinished wool-and-mohair trousers ($148) and no-iron striped dress shirts ($78–$99) for both sexes. Guys can suit up for special occasions in wool tuxedo jackets ($848), matching pleat-front trousers ($250) and patent-leather lace-up shoes ($595). The highlight of the accessories selection is the array of classic handbags, including lambskin clutches ($148) and large satchels ($548). 2381 Broadway at 87th St (646-505-5280, brooksbrothers.com). Mon–Sat 10am–8pm, Sun 11am–7pm.

Décor NYC
Those looking to settle into their apartments with investment-quality pieces will want to swing by this furniture consignment shop, which buys and sells new and used high-end furnishings and art from design-savvy individuals, decorators and designers. Walking through the cavernous, 5,500-square-foot space is a visual delight: Founder Bruce Tilley consulted a feng shui expert and arranged the inventory into stylish vignettes that show off each item’s potential. The stock varies day-to-day, so be ready to snap up a set of high-back velvet dining chairs (eight for $8,800), a ’70s Maitland-Smith stone desk ($2,400) or an industrial-era barrel maker’s table ($5,000). Even if you don’t have a black AmEx, you can still scoop up smaller decorative pieces, such as vintage art-glass vases ($295), cast-iron griffins ($200) and a pair of copper-and-steel-cast masks ($495). No appointment is needed to start consigning: Sellers can post images and details of their wares directly on Décor NYC’s website. If the piece is a fit, the consignment team will work with the seller to determine a retail price. The item has 60 days to sell, and when it does, you’ll receive a check for half of the sale (unsuccessful items can be returned to the consignor, donated to Housing Works, have its terms renewed or have its price renegotiated). 159 W 25th St between Sixth and Seventh Aves (212-488-4977, decornyc.com). Mon–Sat 10am–6pm, Sun noon–5pm.

Grey Area
Founded by Kyle DeWoody and Manish Vora, who worked together on Vora’s contemporary-art website, Artlog (artlog.com), this high-concept boutique aims to make the art world more accessible by curating the creations of local and international artists and designers. The project started out as an e-commerce site and expanded into pop-up shops at Art Basel Miami Beach, L.A.’s Pulse Contemporary Art Fair and a summer spot in the Hamptons. Now the venture has a permanent home in a light-filled Soho loft that doubles as the company’s office. Wearable art pieces are displayed on large tables, including Taiana Design’s horsehair and feather earrings ($120 per earring), Anndra Neen metal cage clutches ($675), and Mara Hoffman bathing suits ($300) printed with works by artists such as Spencer Tunick and John Newsom. Decorate your abode with E.V. Day wall-mounted mummified Barbie doll sculptures ($3,500), Vadis Turner cakes made out of panty hose ($400–$500) and Rebecca Wilson sculptures fashioned from vintage perfume atomizers ($395–$630). 547 Broadway between Prince and Spring Sts, second floor (212-941-6400, shopgreyarea.com). Tue–Sat 10am–6pm.

Haute Hippie
Hot on the heels of this upscale bohemian brand’s first shop, which debuted in Nolita in January, designer Trish Wescoat Pound opens on the Upper East Side a second location. The store’s interior blends elements of a vintage library (bookshelf walls, rolling ladders and crystal chandeliers) with those of a Western den, such as cowhide rugs and the brand’s signature longhorn head. Wescoat Pound’s pieces fuse eclectic glamour with a dose of polished tailoring, as evidenced in flowing printed maxidresses ($595), wide-leg trousers with thigh-high side slits ($395), draped beaded cocktail dresses ($361) and fringed studded vests ($575). 1070 Madison Ave at 81st St (212-535-0193, hautehippie.com). Mon–Sat 10am–7pm, Sun 11am–6pm.

Joe Fresh
This stylish, affordable Canadian chain has opened its fourth location, farther up Fifth Avenue from its original Flatiron District spot. The 14,000-square-foot, bi-level space carries colorful basics for both sexes, such as men’s classic polos ($12), striped tees ($12) and slim-fit colored jeans ($39). Ladies can fill out their wardrobes with lightweight coats ($29) and vibrant flatform sandals ($49), and stock their makeup kits with earthy lip tints ($6) and glossy lipsticks ($6) from the house brand’s economical beauty collection ($4–$20). 510 Fifth Ave at 43rd St (212-764-1730, joefresh.com). Mon–Sat 10am–9pm, Sun 11am–8pm.

Karl by Karl Lagerfeld pop-up
Fans of Kaiser Karl’s streamlined designs will be clamoring for his more affordable Karl collection. This temporary storefront showcases the monochrome women’s threads ($69–$900), as well as a small selection for men from the Lagerfeld label ($90–$750). A mirrored runway in the center of the black-and-white space displays 12 of the line’s looks, including viscose graphic tees ($120) adorned with Lagerfeld’s iconic ponytail profile, asymmetrical silk-blend blouses ($200) and two-tone satin Mary Jane ballet flats ($220). Edgy offerings include sleeveless sequined biker dresses with zipper details ($495) and cotton motorcycle jackets ($350). You can also nab Lagerfeld’s signature accessories, such as black-leather fingerless gloves ($65) and leather collars printed with “I only wear the latest thing—it’s my job” ($135). On the men’s racks, discover Lagerfeld collection suits ($750), collared shirts with gunmetal buttons ($140) and cotton V-neck tees (two for $90). You can also purchase photo books by the designer himself, including A German House ($35) and You Can Leave Your Hat On ($25), plus limited-edition Mua Mua knit Lagerfeld dolls ($115). 375 Bleecker St between Charles and Perry Sts (646-638-4812, karl.com). Mon–Sat 11am–7pm, Sun noon–7pm. Through Aug 31.

The Ludlow Shop at 50 Hudson
Four years after launching its first stand-alone menswear shop, the Liquor Store, in Tribeca, J.Crew has opened this nearby suit-focused mecca for dapper gents. Clothes are displayed on antique furniture, including a midcentury George Nelson shelving unit and industrial steel flat files, while framed prints by artists such as Jasper Johns add some character to the open space. You’ll find suit pants in worsted wool ($225), Irish linen ($158) and cashmere ($495), along with suit vests ($98–$135), two-button jackets ($298–­$995), sports coats ($168–$995) and blazers ($168­–$595). Button-down dress shirts ($65–$135) are plentiful, as are cashmere V-neck sweaters ($198) in an eye-popping array of hues. Pull your look together with neckties ($50–$83), pocket squares ($39–$94), colorful Corgi dress socks ($28–$32) and Alden for J.Crew shoes, including cap-toe boots ($645) and wing tips ($515). 50 Hudson St at Thomas St (212-587-3139, jcrew.com). Mon–Fri 11am–8pm, Sat 11am–7pm, Sun noon–6pm.

Rufskin
Business (and life) partners Hubert Pouches and Douglas Coats introduce their provocative men’s clothing line to NYC with the brand’s first East Coast boutique (the flagship is in San Diego). In an effort to focus on the male form, the Southern California label offers athletic wear ($39–$128), skintight swimwear ($42–$75) and leather accessories ($38–$285). Hit the glass-box fitting rooms, meant to resemble desert homes’ lanais, to try on Rufskin’s signature slim-fit denim ($178), graffiti-print hot pants ($57) and vintage college-inspired bodysuits ($35). Leather quilted newsboy caps ($160–$170), aviator lambskin jackets ($595) and cross-body harnesses ($175–$185) offer a badass touch. 235 W 19th St between Seventh and Eighth Aves (212-645-0474, rufskin.com). Daily noon–8pm. Compiled by Lisa Butterworth, Karla Mayenbeer Cruz, Hallie Gould, Laura Lanz-Frolio, Allison Merzel, Jessie Pascoe and Esther Shechtman.

Got store news? E-mail us at shopping@timeoutny.com.

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