New stores (October 18–24, 2012)

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  • Alice + Olivia cap-sleeve peplum top, $330

  • Alice + Olivia belted dress, $440

  • Alice + Olivia paisley pants, $242

  • Asanda Aveda Spa Lounge

  • Incaze Jewlery druzy ring, $48

  • Incaze Jewlery druzy hoops, $58

  • Incaze Jewlery silk stone necklaces, $78 each

  • K-Way men’s reversible jackets, $225 each

  • K-Way women’s long coat, $160

  • K-Way men’s quadruple-pocket jacket, $225

  • Massimo Dutti color-blocked sweater, $99

  • Massimo Dutti leather bomber jacket, $368

  • Massimo Dutti classic men’s blazer, $228

  • Miguel Antoinne

  • Miguel Antoinne crewneck sweater, $290

  • Miguel Antoinne leather A-line frock, $550

  • Photograph: Jonathan Aprea

    Arthur Mandel skirt, $395, at Pamela Gonzales

  • Photograph: Jonathan Aprea

    Sandra Baquero long-sleeve peplum dress, $285, at Pamela Gonzales

  • Photograph: Jonathan Aprea

    Pamela Gonzales cowl-neck dress, $775

Alice + Olivia cap-sleeve peplum top, $330

Alice + Olivia

  • Price band: 3/4

Designer Stacey Bendet strikes again with a third location for her whimsical womenswear line (the others are on the Upper East Side and in Midtown West). This 2,000-square-foot boutique packs the same high-energy punch of the other locales, with quirky retro influences and graphic-print furniture. Since starting the collection in 2002 with a line of pants, Bendet has expanded the label to include ladylike separates. Amp up your daytime duds with paisley-print tailored pants ($242), cap-sleeve peplum tops ($330) and metallic blazers ($495). Items such as printed A-line dresses ($698) and belted frocks ($440) will have you party-ready in an instant. • 646-747-1232, aliceandolivia.com. Mon–Wed, Sun 11am–7pm; Thu–Sat 11am–8pm.

  1. 431 W 14th St, (between Ninth and Tenth Aves)
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Asanda Aveda Spa Lounge

  • Price band: 2/4

This Soho refuge offers luxurious natural treatments that won’t force you to surrender an entire paycheck. Mirrored walls and lavish chandeliers adorn the white, ultramodern hair-care Beauty Bar, while three dimly lit rooms at the back of the space set the mood for tranquil spa offerings. Decompress with a therapeutic Chakra Balancing massage (50mins $80, 75mins $120), which involves a soothing combination of sound and aromatherapy, and targets the body’s natural pressure points. You can also detox with refreshing facials (50mins $80, 75mins $120), exfoliating peels ($25), manicures ($10–$40) and pedicures ($20–$60). Replenish damaged strands by booking the quinoa-and-sugar-beet–derived Damage Remedy hair treatment ($25). Blowout styles ($45) include the Jitney (a beachy ’do), the Soho Sleek (silky, pin-straight tresses) and No Extensions Required (voluminous locks). There are also services just for guys, such as the Invati scalp treatment ($25) for thinning hair and botanical facials (60mins $80). Mention TONY for 25 percent off any full-priced service through October 25. • 212-966-0219, asandaspa.com. Mon–Sat 9am–9pm, Sun 11am–7pm.

  1. 598 Broadway, (at Houston St)
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Incaze Jewelry

  • Price band: 2/4

Owner Wen Wen Lin and her designer boyfriend, Felix Zhang, bring hip, affordable jewelry ($15–$100) to the Lower East Side with their first stand-alone shop. Each bauble is handmade and sourced from India, Turkey or NYC artists. Natural-stone pieces such as druzy necklaces ($48–$68), earrings ($58) and delicate rings ($48) are encased in sterling silver and make up the bulk of the store’s offerings. If gem accessories aren’t your style, Incaze also hawks silk multicolored necklaces ($58–$78) and small bottles of silver ($12) and gold ($15) leaves for creating your own glitzy DIY projects. Mention TONY to receive 15 percent off all purchases through October 31. • 917-261-4842, incaze.com. Daily noon–8pm.

  1. 159A Ludlow St, (at Stanton St)
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K-Way

  • Price band: 2/4

The European outerwear brand known for lightweight jackets that fold into a small pouch makes its stateside debut. The modern interior—featuring clear hanging bubble chairs for weary shoppers—reflects the minimalist brand’s clean and simple designs. Highlights include men’s reversible jackets ($79–$225), women’s full-length nylon coats ($89–$369), bucket hats ($35) and unisex nylon pants ($49–$89). Keep an eye out for collaborations with well-known designers, including Collection Privée, and exclusives that can be found only in the New York store. Mention TONY for 15 percent off all purchases through November 1. • 646-476-6669, k-way.ca. Mon–Sat 10am–8pm, Sun 11am–8pm.

  1. 424 West Broadway, (between Prince and Spring Sts)
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Massimo Dutti

  • Price band: 3/4
  • Critics choice

With shops in more than 50 countries, Zara’s higher-end sister brand has finally opened a U.S. location. The store offers a variety of unpretentious staples for both sexes ($65–$400). Ladies will find leather bomber jackets ($368), color-blocked sweaters ($99) and pleated maxiskirts ($200). Guys will love classic blazers ($228) and cotton jackets ($368). Beyond ready-to-wear, you’ll find a complete line of accessories ($50–$300), including belts, scarves, handbags and jewelry. • 877-550-1103, massimodutti.com. Mon–Sat 10am–9pm, Sun 11am–8pm.

  1. 689 Fifth Ave, (between 54th and 55th Sts)
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Miguel Antoinne

  • Price band: 3/4

This local designer and FIT grad has opened the first storefront for his edgy, made-in-NYC womenswear ($240–$3,700), menswear ($190–$2,200) and accessories ($370–$2,600). The 5,000-square-foot flagship was formerly a gallery, and it retains a lofty feel with white walls and hammered-iron fixtures crafted in Brooklyn. Women can score leather A-line frocks ($550), coy minidresses ($700) and sequined bolero jackets ($500). Guys can achieve stud status with crewneck sweaters ($290), graphic-print tailored shirts ($220) and vintage-inspired leather duffel bags ($740). Even trying on clothing is a chic experience: A silk robe is provided in every fitting room. Mention TONY for 10 percent off all purchases through November 15. • 212-219-8200, miguelantoinne.com. Mon–Sat 11am–7pm, Sun noon–6pm.

  1. 39 Wooster St, (between Broome and Grand Sts)
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Pamela Gonzales

  • Price band: 3/4

This Peruvian evening-wear designer opened her first brick-and-mortar store at just 20 years old, to house her fancy dresses ($140–$1,400) alongside women’s threads from other up-and-coming talents. For a special occasion, try on Pamela Gonzales silk-chiffon-and-tulle gowns embellished with Swarovski crystals ($968) or one-strap silk-chiffon dresses ($1,365). The designer also has more-classic options, such as silk-taffeta frocks ($895) and knit dresses with cotton turtlenecks ($775). More-affordable picks include Sandra Baquero long-sleeved peplum dresses ($285), Mel en Stel asymmetrical turtlenecks ($245) and Jess Rizzuti top-handle bags ($596). • 212-966-3113, pamela-gonzales.com. Daily 10am–8pm.

  1. 311 West Broadway, (between Canal and Grand Sts)
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