New stores (October 24–30, 2013)



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  • Aether men’s half-zip jacket, $325

  • Aether cashmere beanie, $110

  • Aether women’s quilted jacket, $395

  • Anna Sheffield pavé two-tier yellow-gold ring, $1,695

  • Anna Sheffield onyx pinky ring, $175

  • Atelier Cologne

  • Atelier Cologne Gold Leather cologne absolue, 100ml $195, 200ml $295

  • Atelier Cologne hand-milled soaps, $18 each

  • Photograph: Alvina Lai

    Extra Butter

  • Photograph: Alvina Lai

    Adidas by Opening Ceremony paisley high-tops, $185, at Extra Butter

  • Photograph: Alvina Lai

    The Decades Hat Co. neon cap, $36, at Extra Butter

  • Photograph: Alvina Lai

    Extra Butter graphic tee, $30

  • Photograph: Jenny Evans

    Molton Brown ginger-infused body wash, $30

  • Sterling Place

  • Photograph: Jenny Evans

    Miya sepia-toned soup bowls, four for $45, at Sterling Place

  • Photograph: Melissa Sinclair

    Suitsupply wool-silk peacoat, $569

  • Photograph: Melissa Sinclair

    Suitsupply graphic wool scarf, $65

  • Photograph: Melissa Sinclair

    Suitsupply suede double monk strap shoes, $289

  • Photograph: Thatcher Keats

    Twisted Lily

  • Jardins D’ecrivains La Dame Aux Camelias eau de cologne, 250ml $150, at Twisted Lily

  • Sheswai Fersure nail polish, $14, at Twisted Lily

  • Undergreen Pink eau de parfum, 100ml $140, at Twisted Lily

  • Warren-Tricomi Salon

  • L’Oreal Professionnel Pro-Keratin Refill shampoo, $24; conditioner, $24; and mask, $32; all at Warren-Tricomi Salon

  • Warren-Tricomi Style flexible hold hairspray, $20

Aether men’s half-zip jacket, $325


  • Price band: 3/4

Named after Plato’s fifth natural element, this L.A. brand’s sleek athletic wear finds its first NYC home in an industrial 2,000-square-foot space. It features metal furnishings and white LED display lights juxtaposed with custom-crafted wood crates and a log-lined back wall. Both men and women can transition from a morning jog to running errands while sporting the fashionable threads ($45–$825) and accessories ($30–$395). Shop zip-up jackets ($165–$825), ribbed circle scarves ($235) and fleece pullovers ($110). 13 Crosby St between Grand and Howard Sts (212-226-8349, Mon–Sat 11am–7pm, Sun 11am–6pm.

  1. 13 Crosby St, (between Grand and Howard Sts)
More info

Anna Sheffield

  • Price band: 3/4

Six years after starting her eponymous jewelry collection (plus a bridal line that launched in 2011), this NYC designer opens her first store. The interiors reflect the New Mexico–born artist’s love of geometry with herringbone-patterned hardwood floors, recalling the wheat-sheaf motifs often seen in her work. Sheffield also subtly incorporates design elements from the Southwest’s landscape and Native American artisan culture into her fine jewelry ($135–$25,000), and bridal and commitment collections ($500–$25,000). While they’re investment pieces, each item is handcrafted with conflict-free and vintage diamonds and gems, including Victorian-inspired serpent rings ($2,750), stud earrings with beams of inverted black diamonds ($675) and gold double rings connected by a pavé vertical bar ($1,695), meant to mimic horse harnesses. 47 Orchard St between Grand and Hester Sts (212-925-7010, Tue–Fri noon–8pm, Sat noon–7pm.

  1. 47 Orchard St, (between Grand and Hester Sts)
More info

Atelier Cologne

When Sylvie Ganter and Christophe Cervasel founded their fragrance brand in March 2010, they did so with a clear mission: to create citrus-focused scents that combine the lightness of cologne with the lasting power of perfume. The resulting cologne absolue formula proved so successful, they’ve opened a third boutique. Just like its predecessors in Nolita and Paris, this location features exposed-brick walls, industrial furniture and an engraving station to re-create the feeling of an artisan’s studio, as well as Atelier Cologne’s signature cerulean doorway, modeled after the color of the tarps that cover out-of-use gondolas in Cervasel’s native Venice. Pull up a chair at one of the brushed-metal tables and have a staffer walk you through the collection, featuring the saffron-tinged Gold Leather (100ml $195, 200ml $295), the zesty Orange Sanguine (30ml $60, 100ml $95, 200ml $155) and Rose Anonyme (30ml $75, 100ml $130, 200ml $195), which gives its namesake bloom a warm, spicy veil. Most of the fragrances are available as vegetable-wax candles ($50–$65) and luxurious hand-milled soaps ($18). You can also have a leather travel case ($25–$40, complimentary with the purchase of a 200ml bottle) that fits a 30-milliliter purse spray personalized for free on-site with a name, initials or special message. 357 Atlantic Ave between Bond and Hoyt Sts, Boerum Hill, Brooklyn (718-260-8008, Mon–Sat 11:30am–7:30pm, Sun noon–6pm.

  1. 357 Atlantic Ave, (between Bond and Hoyt Sts)
More info

Extra Butter

Owner Jason Faustino opens the first NYC shop (the original is on Long Island) for his fashion-forward menswear ($30–$200), shoes ($50–$300) and accessories ($10–$200) from both the house line and other hand-selected labels. Faustino is heavily inspired by movies, which explains both the tasty-sounding name and the shop’s surroundings, featuring red curtains, shelving that resembles filmstrips and movie-theater seating. Pick up Adidas by Opening Ceremony paisley high-tops ($185), Animal House neon caps ($30) and Extra Butter graphic tees ($30). We love the shop’s exclusive collaboration with sneaker brand Asics, resulting in low-top kicks ($135) emblazoned with an ombré night sky. 125 Orchard St between Delancey and Rivington Sts (917-965-2500, Mon–Sat 11am–7pm, Sun noon–5pm.

  1. 125 Orchard St, (between Delancey and Rivington Sts)
More info

J. Mendel

  • Price band: 4/4

The luxury label known for outfitting stars on the red carpet moves its flagship to a larger location. The 2,745-square-foot space employs dramatic design elements, such as a curving staircase, mosaic floors and suede-lined furniture. You’ll find chic evening wear ($1,500–$30,000), accessories ($1,500–$36,000) and fur looks ($3,000–$300,000), including mink turtlenecks ($15,000), V-neck leather frocks ($4,400) and sleek broadtail clutches ($3,200) that are exclusive to the store. 787 Madison Ave between 66th and 67th Sts (212-832-5830, Mon–Sat 10am–6pm.

  1. 787 Madison Ave, (between 66th and 67th Sts)
More info

Molton Brown

Upper East Siders who like their bath products exotic and cruelty-free will get a thrill out of this eccentric London brand’s second shop (the first is in Soho). A massive multibowl sink at the front of the silver-and-wood-accented space allows customers to experiment with the bath and body products ($22–$48), including ginger-infused body washes ($30) and men’s black-pepper shave oils ($29). Standouts include fresh fragrances for both sexes ($30–$120) and soothing, naturally scented candles ($49–$74). 635 Madison Ave at 59th St (212-755-7194, Mon–Fri 10am–8pm, Sat 10am–7pm, Sun noon–6pm.

  1. 635 Madison Ave, (at 59th St)
More info

Proenza Schouler

  • Price band: 4/4

A little more than a year after opening their womenswear label’s first-ever store on the Upper East Side, designers Jack McCollough and Lazaro Hernandez expand with a second location in a historic Soho cast-iron building. The ground floor of the bilevel space features the ready-to-wear collection ($20–$10,000), including boxy jean jackets ($495), embroidered peplum dresses ($2,990) and jacquard miniskirts ($990). Head downstairs to the greenery-lined accessories garden, where you’ll find a collection of clutches ($685–$2,450) done up in rubberized studs, animal-print pony-hair and two-tone textured leather, as well as resin pearl bracelets ($355) and chromatic card cases ($175–$395). Concrete display cubes show off lacquered cross-body carryalls ($1,675), python ballet flats ($595) and front-zip suede booties ($895). 121 Greene St between W Houston and Prince Sts (212-420-7300, Mon–Sat 11am–7pm, Sun noon–6pm.

  1. 121 Greene St, (between W Houston and Prince Sts)
More info

Sterling Place

  • Price band: 3/4

Husband-and-wife Robert Wilson and Elizabeth Crowell introduce a third Brooklyn location of their antiques mecca. The brick-walled space is stacked with a rotating collection of new, vintage and antique furniture ($575–$2,800) and home goods ($12–$1,500), much of which the owners discover at weekly auctions. Add a touch of nostalgia to your abode with a vintage Planters peanuts jar ($175), an antique rocking horse ($975) or an old-school steamer trunk ($425). Thrifters can peruse Schott Zwiesel champagne flutes ($16 each), Miya sepia-toned soup bowls (four for $45) and charming vintage watch faces ($5 each). 148 Seventh Ave between Carroll St and Garfield Pl, Park Slope, Brooklyn (718-788-1216, Mon–Fri 11:30am–7pm, Sat 10am–8pm, Sun 11am–6:30pm.

  1. 148 Seventh Ave, (between Carroll St and Garfield Pl)
More info


  • Price band: 3/4

This European brand brings its gentlemanly threads ($79–$2,000) and accessories ($45–$59) uptown with the opening of its second NYC store (the original is in Soho). The bilevel space combines modern aesthetics with an old-world atmosphere through its brightly patterned walls, nautical murals, geometric displays and vintage-inspired seating. A tailoring kiosk at the front of the shop provides on-the-spot alterations ($13–$45) to give multicolored button-down shirts ($79), wool cashmere blazers ($399) and pure-wool suits ($399–$999) the perfect fit. There’s also a made-to-measure program, offering custom jobs on the full collection ($899–$2,000), as well as knitwear ($89–$299) and shoes ($249–$399). Throw in a five-pack of bold cotton socks ($59) or polka-dot pocket squares ($45) for a vibrant touch. 635 Madison Ave between 59th and 60th Sts (212-259-0400, Mon–Fri 11am–8pm, Sat 11am–7pm, Sun noon–7pm.

  1. 635 Madison Ave, (between 59th and 60th Sts)
More info

Twisted Lily

Fragrance-industry veterans Stamatis Birsimijoglou and Eric Weiser founded their e-commerce site, Parfum 1, in 2001 as an antidote to the mass-produced perfumes that are churned out by beauty behemoths. This 650-square-foot boutique is a brick-and-mortar extension of that ethos, offering lesser-known indie scents from around the globe. Williamsburg design studio Plant ( created the bright, modern interiors, including a chandelier fashioned from the same bottles of Etat Libre d’Orange eau de parfum ($80–$149) that are sold in the shop. Sip a gratis espresso as one of the proprietors walks you through all-natural fragrances from Providence Perfume Co. ($68–$125) and Undergreen ($140), niche brands such as Slumberhouse ($125) and Maison Dorin ($95–$300) that are exclusive to the store, and Kings County labels, including MCMC ($45–$95), D.S. & Durga ($89–$96) and Joya ($28–$112). Also look for In Fiore organic skin care ($65–$150), Sheswai nontoxic nail lacquers ($14) and scented candles ($58–$68) from local florist Belle Fleur. 360 Atlantic Ave between Bond and Hoyt Sts, Boerum Hill, Brooklyn (347-529-4681, Tue–Sat noon–7pm, Sun noon–6pm.

  1. 360 Atlantic Ave, (between Bond and Hoyt Sts)
More info

Warren-Tricomi Salon

  • Price band: 3/4

Downtown fans of colorist Joel Warren and hairstylist Edward Tricomi’s high-end salons no longer have to trek to the Plaza Hotel or Upper East Side, now that the duo has opened this 4,000-square-foot location in the Flatiron District. The 20-chair space boasts an understated luxury with blond-wood floors, oversize black chandeliers and one long communal styling station spanning a single mirrored wall. You can nab the same caliber of haircuts ($156–$350, with Tricomi $350), blowouts ($78–$101), highlights ($200–$350, with Warren $350), single-process color ($115–$176, with Warren $176) and L’Oreal Mythic Oil deep-conditioning treatments ($39) found at its sibling salons, but this locale also encompasses the four-room Skinney Med Spa. Pick up the same products used in the services, including L’Oréal Professionnel Pro-Keratin Refill shampoos and conditioners ($24 each), and house-label hairsprays ($24). 125 Fifth Ave at 19th St, second floor (212-262-8899, ext 3; Mon–Wed 10am–6pm; Thu, Fri 10am–8pm; Sat 9am–6pm.

  1. 125 Fifth Ave, (at 19th St, second floor)
More info

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