New stores (September 19–25, 2013)

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  • Body Mechanics Orthopedic Massage New York

  • DreamDry

  • Oribe Soft dry conditioner spray, $35, at DreamDry

  • Oribe Surfcomber tousled texture mousse, $37, at DreamDry

  • Essentia Dormeuse mattress, $3,460–$6,433

  • Photograph: Fahri Yavuz

    Essentia Forma spa pillow, $229

  • Knight$ of NY pop-up

  • Knight$ of NY stone ring, $200

  • Knight$ of NY sword cuff, $350

  • Knight$ of NY sword earrings, $150

  • Photograph: Melissa Sinclair

    Valley

  • Photograph: Melissa Sinclair

    Duffy thermal sweater $175 at Valley

  • Photograph: Melissa Sinclair

    360 Cashmere skull-print gloves $140 at Valley

Body Mechanics Orthopedic Massage New York

Body Mechanics Orthopedic Massage New York

  • Price band: 2/4

With framed steampunk artwork, a life-size black acrylic skeleton and funky geometric painted walls, this cozy three-room space doesn’t look like a typical spa, and that’s what owner Beret Kirkeby wanted. Kirkeby specializes in orthopedic and medical massage, and aspired to create a welcoming place to treat uncomfortable ailments. Each service is tailored to your specific needs, so you just book a massage (30mins $65, 60mins $120, 90mins $165; add $10 for hot towel or hot stones), then your treatment is determined after you arrive. You’ll meet with a technician for a full assessment before being recommended a technique, which includes sports massage, lymphatic drainage, aromatherapy and trigger point. Mention TONY to receive 20 percent off all services through Wed 25. 315 Madison Ave at 42nd St, suite 2200 (212-600-4808, bodymechanicsnyc.com). Tue–Fri 11am–7pm, Sat noon–5pm.

  1. 315 Madison Ave, (at 42nd St, suite 2200)
More info

DreamDry

  • Price band: 1/4

Just seven months after opening their Flatiron flagship, stylist-cum-designer Rachel Zoe and former CAA marketing executive Robin Moraetes debut an uptown location  of their blow-dry salon. Aside from the railroad-style layout and larger VIP room that can be booked for private parties ($500–$4,000; includes four stylists and champagne), this 1,800-square-foot spot is a spitting image of the original spot. Expect the same Hollywood-inspired blowouts ($40), executed in 40 minutes or less, and 20-minute express hairstyling ($30) that swaps the wash and scalp massage for braids, top knots, chignons and ponytails created using dry shampoo. Each of the 18 stations are equipped with an iPad mini, loaded with the service menu and digital editions of fashion mags such as Vogue and Glamour. Before you leave, pick up the same Oribe hair care ($20–$68) exclusively used in the services—DreamDry’s rewards program earns you a point for every dollar spent in the salon, which can be applied toward more treatments and products. 315 W 57th St between Eighth and Ninth Aves (646-564-3583, dreamdry.com). Mon–Wed 6:30am–9pm; Thu, Fri 6:30am–10pm; Sat 8:30am–9:30pm; Sun 10am–7pm.

  1. 315 W 57th St, (between Eighth and Ninth Aves)
More info

Essentia

  • Price band: 3/4

This eco-friendly Canadian bedding brand opens its first NYC store. Founder Jack Dell’Accio created a healthy alternative to toxin-filled mattresses, instead using natural Dunlop latex, essential oils, solid plant extracts and water to create the comfortable beds. The tranquil showroom carries an evolving collection of pillows ($129–$229), organic sheets ($249–$299), mattresses ($1,275–$7,160) and dog beds ($149–$239). Splurge on supportive mattresses ($3,460–$6,433), molding pillows ($199) and luxurious sateen sheet sets ($249–$299), which include a fitted sheet and pillowcase made from hypoallergenic organic cotton. Pamper your pooch with a dog bed ($149–$239) made from all-natural memory foam and organic-cotton sherpa. Mention TONY or use code “TONY” online to receive 15 percent off all purchases through Oct 19. 36 W 34th St between Fifth and Sixth Aves, second floor (212-967-6300, myessentia.com). Mon, Tue, Sat 10am–6pm; Wed–Fri 10am–7pm; Sun 11am–6pm.

  1. 36 W 34th St, (between Fifth and Sixth Aves, second floor)
More info

Knight$ of NY pop-up

  • Price band: 3/4

Celebrity stylist Lauryn Flynn designs costume jewelry inspired by medieval shields and armor. This is the brand’s debut temporary shop, located on the first floor of Bloomingdale’s in Soho. Find plated necklaces ($250–$300), rings ($125–$200), earrings ($150–$200) and bracelets ($350–$400). Standouts include cuffs with stacked blades ($350), sword-shaped drop earrings ($150) and stone rings ($200), which are said to ward off evil energy. 504 Broadway between Broome and Spring Sts (212-255-5022, knightsofny.com). Mon–Fri 10am–9pm, Sat 10am–8pm, Sun noon–8pm. Through Oct 1.

  1. 504 Broadway, (between Broome and Spring Sts)
More info

Valley

  • Price band: 3/4

Friends Jackie Brookstein and Kimmy Carton open their first store—named after the Philadelphia suburb where they both grew up—selling women’s clothing ($65–$1,795) and accessories ($69–$400) from both well-known (J Brand) and emerging labels (Francis Leon). The industrial white-walled space features Brooklyn-made light fixtures by Urban Chandy (urbanchandy.etsy.com), which incorporates recyclable materials and low-wattage bulbs. We’re lusting over 360 Cashmere skull-print gloves ($140), Duffy thermal sweaters ($175) and J Brand leather jackets ($1,795). 393 Greenwich St between Beach and North Moore Sts (212-219-0695). Mon–Sat 11am–7pm, Sun noon–6pm.

  1. 393 Greenwich St, (between Beach and North Moore Sts)
More info

Got store news? E-mail us at shopping.ny@timeout.com.


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