New stores (September 26–October 2, 2013)



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  • Photograph: Alvina Lai

    Faded Royalty

  • Photograph: Alvina Lai

    Faded Royalty Hawaiian-print cap, $35

  • Photograph: Alvina Lai

    Faded Royalty short-sleeve button-down, $65

  • Photograph: Jenny Evans

    Pendleton flannel button-down shirt, $160, at Hatchet Outdoor Supply Co.

  • Photograph: Jenny Evans

    Farm Tactics colorblock tote bag, $80, at Hatchet Outdoor Supply Co.

  • Photograph: Jenny Evans

    Filson waxed-canvas jacket, $300, at Hatchet Outdoor Supply Co.

  • Fendi Casa Dedalo console table, $8,370, at Luxury Living

  • Fendi Casa Rhea chandelier, $15,960, at Luxury Living

  • Rare Pair

  • Photograph: Melissa Sinclair

    Sergio Dávila checked blazer, $380

  • Photograph: Melissa Sinclair

    Sergio Dávila funky knit leggings, $280

  • Photograph: Melissa Sinclair

    Sergio Dávila graphic sweater, $240

Photograph: Alvina Lai

Faded Royalty

Faded Royalty

  • Price band: 2/4

This menswear label’s name comes from the British term for the youngest son of a king, who will never take on the title himself. That’s how creative director Roc Giordano feels about his three-year-old brand, which he acknowledges may not take over the fashion industry—but he hopes it will at least make a dent. We think he’s off to a good start with his first NYC store, hawking unique, affordable street duds, including hats ($25–$35), shirts ($25–$40) and baseball-style jackets ($50). Standouts include T-shirts with vintage-fabric square pockets ($28), Hawaiian-print caps ($35) and short-sleeve button-downs ($65). 57 Clinton St between Rivington and Stanton Sts (646-606-8474, Mon–Sat noon–8pm, Sun noon–6pm.

  1. 57 Clinton St, (between Rivington and Stanton Sts)
More info

Hatchet Outdoor Supply Co.

  • Price band: 2/4

With two sneaker stores (Alumni and Wealthy Hostage) already under his belt, owner Gene Han debuts his third Brooklyn shop. His latest endeavor is geared toward outdoorsy dudes, stocking an impressive selection of sportswear ($20–$150), outerwear ($150–$700) and athletic gear ($20–$300) with a fashionable twist. Plan a camping trip with Marmot two-person tents ($350), Rivendell Mountain Works canvas backpacks ($100) and Canada Goose down jackets ($650). You can also look the part without leaving the concrete jungle, in Filson waxed-canvas jackets ($300), Pendleton flannel button-down shirts ($160) and Farm Tactics colorblock tote bags ($80). 77 Atlantic Ave between Henry and Hicks Sts, Brooklyn Heights (347-763-1963, Daily 11am–8pm.

  1. 77 Atlantic Ave, (between Henry and Hicks Sts)
More info

Luxury Living

  • Price band: 4/4

If you’ve got a few grand to drop on new home furnishings, visit this 11,000-square-foot showroom selling collections from Fendi Casa, Ambiente Cucina, Bentley Home and Heritage Collection. The decadent space features lacquered-wood and bronze accents, illuminated walls and an intricate metallic grid suspended from the ceiling. The penthouse-worthy furniture includes leather sofas ($4,030–$56,000) and porcelain-and-ivory chandeliers ($6,000–$60,000). 153 Madison Ave at 32nd St (646-596-9610, Mon–Fri 10am–6pm, Sat 11am–4pm.

  1. 153 Madison Ave, (at 32nd St)
More info

Rare Pair

  • Price band: 3/4

This footwear mecca caters to guys looking to upgrade their wardrobe with sought-after sneakers. ​As the name suggests, the shop specializes in limited-edition and high-end kicks, so expect to ​drop a pretty penny on a unique pair. Look for shoes ($100–$10,000) from beloved brands such as Nike, Asics and New Balance​. ​We spotted Nike mesh-upper low-tops ($200), Air Jordan sleek high-tops ($600) and one-of-a-kind Nike City Series sneakers ($12,000). The store also offers consignment, so bring in an unused pair to take home 85 percent of the selling price in cash after the shoes are purchased. 288 Mulberry St between E Houston and Prince Sts (646-912-9444, Mon–Sat noon–8pm, Sun noon–7pm.

  1. 288 Mulberry St, (between E Houston and Prince Sts)
More info

Sergio Dávila

  • Price band: 2/4

After closing the doors to his only stateside store in 2010, this Peruvian designer reopens his eponymous boutique. The label caters primarily to men, with a small selection of women’s threads ($100–$650). As a nod to his heritage, Dávila collaborated with South American artist Álvaro Feliu to enliven the modern space with colorful paintings and abstract sculptures. The large and eclectic selection for guys includes ready-to-wear ($90–$680) and accessories ($24–$125), including checked blazers ($380), pocket-front shirts ($110) and graphic sweaters ($240). Ladies will find high-waist wool skirts ($190) and funky knit leggings ($280). 8 Spring St between Bowery and Elizabeth St (212-775-0009, Daily 10am–6pm.

  1. 8 Spring St, (between Bowery and Elizabeth St)
More info

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